http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/ Walter Naeslund. Founder and CEO of The Advertising Agency Honesty. Professional Speaker. Sat, 17 Dec 2011 23:17:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/comment-page-1/#comment-7066 James Royal-Lawson Sun, 13 Jun 2010 16:59:25 +0000 http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/#comment-7066 I like the idea Jesper; but I'm not convinced that a branch-based round table is the panacea needed. Ok, it might be a step in the right direction - but many of the problems we face daily are due to the walls that exist between the various players (including clients) in our digital world - as well as the way in which knowledge and understanding is so unevenly spread amongst the various silos. I like the idea Jesper; but I'm not convinced that a branch-based round table is the panacea needed. Ok, it might be a step in the right direction – but many of the problems we face daily are due to the walls that exist between the various players (including clients) in our digital world – as well as the way in which knowledge and understanding is so unevenly spread amongst the various silos.

]]> http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/comment-page-1/#comment-7064 Matthieu Hartig Sat, 05 Jun 2010 17:19:17 +0000 http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/#comment-7064 "go iPod on it" !! love it. i might use this expression a lot in the coming weeks.<br>Of course, i'll tell people i read it first here. Redde Caesari quae sunt Caesaris, as my old latin teacher used to say, i a pre-iPod era.<br>W's definiton of an "awesome tactical dude" is my idea of what a real planner should be. Because a planner's role is not just writing strategies or pre-digesting the job of the creatives. Or maybe should find a new name for that position... pfff. titles... *sigh*<br>Anyway, a discussion forum about tactics and implementing strategies is an interesting idea. Count me in. “go iPod on it” !! love it. i might use this expression a lot in the coming weeks.
Of course, i'll tell people i read it first here. Redde Caesari quae sunt Caesaris, as my old latin teacher used to say, i a pre-iPod era.
W's definiton of an “awesome tactical dude” is my idea of what a real planner should be. Because a planner's role is not just writing strategies or pre-digesting the job of the creatives. Or maybe should find a new name for that position… pfff. titles… *sigh*
Anyway, a discussion forum about tactics and implementing strategies is an interesting idea. Count me in.

]]> http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/comment-page-1/#comment-7059 Walter Naeslund Sat, 05 Jun 2010 02:51:23 +0000 http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/#comment-7059 Thank you for solving our problem. :) titles are still useful for the "now" though i believe. Thank you for solving our problem. titles are still useful for the “now” though i believe.

]]> http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/comment-page-1/#comment-7058 kent cederström Sat, 05 Jun 2010 02:25:43 +0000 http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/#comment-7058 Titles are useless, unless you've got a complete vertical organization - which does'nt feel "future" at all. Titles are useless, unless you've got a complete vertical organization – which does'nt feel “future” at all.

]]> http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/comment-page-1/#comment-7055 ydring Fri, 04 Jun 2010 15:56:25 +0000 http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/#comment-7055 On point. Good stuff!<br>The talented people at 37signals talks a lot about this in their latest book Rework. Worth a read. On point. Good stuff!
The talented people at 37signals talks a lot about this in their latest book Rework. Worth a read.

]]> http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/comment-page-1/#comment-7056 Jesper Åström Fri, 04 Jun 2010 14:58:40 +0000 http://walternaeslund.com/if-strategy-is-like-porn-tactics-is-the-real-thing/#comment-7056 Thnx Walt. Appreciate your friendly words a lot. I think tactics should start with complicating the hell out of something, then go iPod on it, to make the experience of it into a "one button sensation". I really think we should create a round table in Sweden where we discuss tactics between agencies. The better we all are, the better we do for our clients, the better their results (the more money they spend, and the more freedom we get to create). Martin Lindwall (then Cohne&Wolfe) and I created a society like this in the PR industry and I think that it would be beneficial for our industry as well. Thnx Walt. Appreciate your friendly words a lot. I think tactics should start with complicating the hell out of something, then go iPod on it, to make the experience of it into a “one button sensation”. I really think we should create a round table in Sweden where we discuss tactics between agencies. The better we all are, the better we do for our clients, the better their results (the more money they spend, and the more freedom we get to create). Martin Lindwall (then Cohne&Wolfe) and I created a society like this in the PR industry and I think that it would be beneficial for our industry as well.

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