I think that perhaps the most buzzword-laden and empty talk in Cannes might have been Go Viral’s one. I shall here provide a vizualization in support of my thesis. The vizualization shows the text from the seminar program and is provided by Wordle. “Social” and “Media” are the biggest buzzwords, no surprise there, but note the size of “increasingly” – a word that I’ve dubbed the most missused buzzword in advertising 2008.
(Thank’s to the excellent little blog Fyra till Fem for the tip on Worlde).