I encourage everyone to cut out and frame today’s editorial in DN. It’s one of the strangest editorials I have read in a newspaper of a democratic country, and it will probably be worth money some day. Since it was an editorial, I actually considered cancelling my subscription. But then I read this article, which is more balanced and actually shows quite clearly a couple of interesting points.
Henrik Pontén’s quote is, for example, really entertaining. Especially when he claims that this verdict will lead to “reasonable content” on the web. 🙂
We can see in this article how this is a war between conservatives and innovators. Researchers are sceptical to these controlling behaviors, while corporations making money off of the old system want to retain the status quo. I guess one can’t blaim them. Humans are inherently afraid of change.
More interestingly, Viasat’s CEO Hans Skarplöth, whom I have discussed here earlier, is in this article as well, calling the false sense of security derived from this verdict and the IPRED-law “naive”. Brand-wise we can now start to see one of the big winners, and I think that Viasat’s moral courage will be in the marketing textbooks and lectures of the future. As will the ruined brand name Metallica.
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.