After quite a few comments and a two interviews, I would like to clarify here on the blog that this is by no means an attack on Forsman & Bodenfors or Lowe Brindfors. They are just providing us with very clear and good examples to learn from. This is a problem for a big chunk of the industry. In all fairness, we could keep going around on a safari of the Swedish ad agency sites and see a lot more of this.
Here, for example, is a screenshot of one such agency, taken today. This agency (one of the biggies) is seriously charging clients big bucks for modern communication advice.
(I will buy whoever finds this site and posts a link in the comments a glass of excellent Champagne at Brunnsgatan 1 at 18:15 tomorrow Thursday).
Now, let’s cut this bullshit out and get serious again about reclaiming a position as a leading nation in digital communications.
Cheers.
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