After quite a few comments and a two interviews, I would like to clarify here on the blog that this is by no means an attack on Forsman & Bodenfors or Lowe Brindfors. They are just providing us with very clear and good examples to learn from. This is a problem for a big chunk of the industry. In all fairness, we could keep going around on a safari of the Swedish ad agency sites and see a lot more of this.
Here, for example, is a screenshot of one such agency, taken today. This agency (one of the biggies) is seriously charging clients big bucks for modern communication advice.
(I will buy whoever finds this site and posts a link in the comments a glass of excellent Champagne at Brunnsgatan 1 at 18:15 tomorrow Thursday).
Now, let’s cut this bullshit out and get serious again about reclaiming a position as a leading nation in digital communications.
Cheers.
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I know which bureau that is, I applied to it. I wasn’t that overjoyed by the welcoming message.
*correction* I didn’t apply.
It’s King http://www.king.se/ and it’s been like that forever.
Don’t drink champagne though
it’s ok, i’ll have your glass Fredrik
King has had this kind of disclaimer for ages. I guess King’s men are very, very busy.
Brilliant way of being lazy!
Are King struggling to get clients? If not, I guess, websites don’t matter much to Swedish companies…
But you’re right Walter, focusing on Sweden as a nation in the digital communication forefront would be a nice change! Personally I’m getting way to US-centric for my own taste.
http://www.youtube.com/watch?v=hYytaZ06Hco
Word!
It sure is an industry problem, nice way to focus the discussion.
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