Jedi Training Lecture

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Today will be a day of lecturing on globalization, economics, outsourcing, transaction costs, the upside-down Coase Theorem, and what that has to do with the changing media landscape.

Try for example to do a parallell reading of Friedman‘s “The World Is Flat” and Forrester Research‘s “Groundswell” or Shirky’s “Here Comes Everybody“, and move straight from there to any advertising awards book and try to get some sleep after that. It’s pretty scary stuff. If you’re in the business of traditional media or advertising that is.

Anyway – I’ll pair that lecture (the Jedi Philosophy) with some very practical and basic RSS-best practices (the Jedi-training). No point in scaring anybody if you don’t show remedies. It’ll be fun!

Tagged as: Advertising, Awards, Business, clay shirky, Coase Theorem, economics, forrester research, globalization, groundswell, here comes everybody, Jedi, jedi training, lecturing, Philosophy, Psychology & Strategy, Transaction cost, transaction costs