When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way beyond our expectations. The secret sauce strategy worked just as planned. Ask me about it in a bar sometime, and I’ll tell you why.
This is the second set of films we made. Shot in LA with Jason Lee, Chris Pastras and several others. Love or hate? This time you decide:
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.