Besides the fact that I absolutely adore the legendary (and expensive) bags from Filson, they also have less than humble tagline. “Might As Well Have The Best”. I kind of like it actually.
But it’s also one of those taglines that you HAVE to back up in your product. Unless you really ARE the best, having a tagline like that is just counter-productive. After having owned a 266 “Sportsman’s Bag” for a while know, I can promise you that it does live up to it’s tagline.
They also have an interesting piece of “proof” on their warranty slip.
Classic and interesting brand.
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hey i kinda like that one! i’m not familiar with that brand of bags at all but i like their ads, no doubt. i bet they’ve got a pretty solid marketing team on board, huh?
btw. i read your swedish blog once in a while and although i kind of enjoy reading it, i think i like this one better. keep up the good work!