My most expensive friend

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Oh, and by the way. Magnus is in town. He always makes me feel like I have to ditch my Nikon-setup for a Leica one. I believe he’s right. He is not good for me.

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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