My most expensive friend

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Oh, and by the way. Magnus is in town. He always makes me feel like I have to ditch my Nikon-setup for a Leica one. I believe he’s right. He is not good for me.

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About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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