Comments on: New Categories, Old Thinking http://walternaeslund.com/new-categories-old-thinking/ Walter Naeslund. Founder and CEO of The Advertising Agency Honesty. Professional Speaker. Wed, 25 Apr 2012 05:00:35 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Markus http://walternaeslund.com/new-categories-old-thinking/comment-page-1/#comment-178 Markus Mon, 03 Nov 2008 14:29:15 +0000 http://www.verymuchblog.se/new-categories-old-thinking/#comment-178 I agree wholeheartedly. Why even try to separate different communication ideas into different deliverables? This is a very good example of inside-out thinking from a bunch of old fashioned ad-guys/gals that only count the number of stationarys they produce (and charge their customers). Say, I help company X with a redesign of its web site. I add fashionable functions like the ability to digg/share/whatnot news posts. I add a section where end customers can discuss with each others, and also interact with company X. Of course, I make sure that the company's website is SEO-optimized and get high ranked in whatever search engine that exist. As a complimentary thing, I finally code a little widget that shows company X's location of items/latest prices/whatever helps the end customer to faster buy the company's products & services. The above is pretty much what we help our customers with when dealing with interactive stuff. But still, what category to put the result in? I agree wholeheartedly. Why even try to separate different communication ideas into different deliverables? This is a very good example of inside-out thinking from a bunch of old fashioned ad-guys/gals that only count the number of stationarys they produce (and charge their customers).

Say, I help company X with a redesign of its web site. I add fashionable functions like the ability to digg/share/whatnot news posts. I add a section where end customers can discuss with each others, and also interact with company X. Of course, I make sure that the company’s website is SEO-optimized and get high ranked in whatever search engine that exist. As a complimentary thing, I finally code a little widget that shows company X’s location of items/latest prices/whatever helps the end customer to faster buy the company’s products & services.

The above is pretty much what we help our customers with when dealing with interactive stuff. But still, what category to put the result in?

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