Very smart. Resumé writes that the Stockholm agency Le Bureau flip things around and invite clients to come pitch for them.
Key smartness factors:
1. They get publicity.
2. They make themselves attractive. A recent study by writer-mega-talent Karin Moberg shows that in the personals, the majority of guys brag about themselves while women say what they want to have instead. What’s more attractive? Would Brad Pitt ever brag about himself to get laid? No. Point made.
3. They actually force the client to do it’s own thinking and analysis before going to the agency – a tried and tested approach in many other fields. Psychotherapy for instance.
Bravo.
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