Not So Hostile Takeover Of Forsman&Bodenfors
(+ Outfit of The Day)

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This is the first, and perhaps the last time we’ll do an outfit of the day post on here, but today is a special day.

Because today, symbolically enough on the day of the Golden Egg Awards, my agency Honesty is moving into new offices. And not just any old shack, but the legendary 6th floor of Kungsgatan 48, formerly famous for agencies like Forsman & Bodenfors and Manne&Co. They had an impact on the communications industry, and I humbly hope to have a shot at the same feat.

Now that we have F&B’s old offices, maybe we should buy their old aquarium website as well… hmmm… should we say $300?

Also, the new Honesty offices are overlooking Konserthuset, the venue of the Golden Egg Awards tonight. So if you go out for a smoke, don’t be surprised if you see us burning the midnight oil. There is much work to be done. You find us here:

Bild 4 by you.

And what about the outfit of the day? Well – since we’re moving, I’m wearing functional work clothes. The world’s premier fleece hoodie from Houdini because it’s super comfy, and a T-shirt I got from Cunning Communications in New York a few years back, because I haven’t had time to do laundry (not that I didn’t appreciate the gift though, thanks guys).

IMG_1085.JPG by you.

Just in case, I also wear the world’s most comfy socks from Smart Wool. And let me tell you – there is nothing quite like it.

IMG_1087.JPG by you.

Boom. Ready for anything.

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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