No! I would say nude is NOT lewd! Check out Terry Richardsson’s S/S08 campaign for Tom Ford for example. Completely super-nude (even hairless nude) and still super-cool, super-classy, and super-beautiful.
Compare that to the stereotypical “men’s magazine”, even the ones that are completely non-nude and see the difference. The classlessness is NOT in the nudity, but in the attitude.
And has this puppy gone viral? You betcha! Magazine’s refusing to print the ads are better publicity than anything else.
Also, don’t let the pic I chose for this post fool you (I didn’t dare post the more outrageous ones), the men in the other pics are as nude as the women.

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sant.