Enough about the piracy debate already. I’ve written quite enough about it. But let’s just for fun (it’s Friday after all) make ONE last Bono-joke and take a look at this graph of the movie industry’s box office total gross numbers for the past 30 years.
No flatline on the horizon there ol’ Bonster. Slight dip circa 2007-ish, but no more than a pot hole going uphill. The cinema experience on the other hand is pretty hard to replicate, wouldn’t you say? Could it be that products with zero marginal cost and 100% digital replicability (thus reaching infinite supply) are no longer products, but marketing for products where there is still tension between supply and demand? Say… a cinema experience?