Ok. Just ONE Last Bono Joke.

by Walter Naeslund on January 8, 2010

Enough about the piracy debate already. I’ve written quite enough about it. But let’s just for fun  (it’s Friday after all) make ONE last Bono-joke and take a look at this graph of the movie industry’s box office total gross numbers for the past 30 years.

No flatline on the horizon there ol’ Bonster. Slight dip circa 2007-ish, but no more than a pot hole going uphill. The cinema experience on the other hand is pretty hard to replicate, wouldn’t you say? Could it be that products with zero marginal cost and 100% digital replicability (thus reaching infinite supply) are no longer products, but marketing for products where there is still tension between supply and demand? Say… a cinema experience?

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