On The Importance of The (Seemingly) Unimportant

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It’s late Friday. Can’t imagine a better video for an ad man to start out his weekend with than this one:

 
About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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