Very proud to see how the campaign I did for The Swedish Childhood Foundation with Superstrikers and Identity Works has taken off and is creating its own media space with an estimated value of 3 000 000 SEK.
Read more about it here.
We didn’t quite know what kind of effect we could expect from the psychological incentives we introduced, but can now see the results. I’m no longer working for Identity Works (where the ownership of the project remains), but certainly feel that this campaign is ready for a new phase.
Check out the campaign here.
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