One Thing That Makes Me Sad

May 20, 2011

Cyber-bullying is something that really makes me sad. People who sit behind their screens, probably miserable themselves, trying to be as mean as possible and as hurtful as possible towards others. With Halebop, we got to see this first hand as one of our stars (a girl singning) was so ill treated that we decided [...]

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Nightlet – Because Going Out is Simply Not as Fun as Getting In

May 19, 2011

Finally somebody took the hassle of night club guest lists and made them digital and social. What took you so long?! There are few applications in life suited so well for computers as lists of things. The basic structure of a database is a list and you can make it more and more complex by [...]

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Invited to The Microsoft Headquarters in Redmond Washington

May 17, 2011

Despite being heavily swamped with work here at Honesty, I couldn’t ignore one of the most interesting invitations of the year when it dropped into my Facebook inbox. Microsoft has selected five “interesting people” from Sweden to be flown over to the Microsoft HQ in Redmond Washington to see where the company and it’s technology [...]

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Mellqvist Café on April 27

April 27, 2011

When 7 am looks like this, 7 am doesn’t bother me. 

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After 2 Years and 2 Months Honesty is Finally is Real Agency

April 15, 2011

Last night was very much like the climax of a high school movie. At the Golden Egg Awards two years ago, I remember looking down at the entrance of the show from the window of Honesty’s first office on Hötorget and seeing all the real agencies walking into the show all dressed up. I felt [...]

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3 Top Secrets Behind Honesty’s Success

April 7, 2011

Starting an advertising agency from scratch with no money and making it successful is not easy, but there are some tricks that have been key for us, and that you can proudly steal for your own business or career: 1. Have a “Why” This is much like having faith in a religion. Know what is [...]

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Halebop is Like a Box of Chocolates

April 4, 2011

You Never Know What You’re Gonna Get. I love my creative team.

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Neither Honesty Nor Anything Else is an Overnight Success

March 24, 2011

It’s funny how things can look so different from the inside and the outside. For me, the entrepreneurship project Honesty has been a fairly long journey since Valentine’s Day of 2009 until now. Over the course of more than two years, it has been about survival (first), signing the right people (second), finding clients (third), [...]

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Honesty New Swedish Agency for Media Markt

March 8, 2011

Last week I wrote here about how much I love hotels and how amazing it was to finally get to work with an entire chain of hotels when Honesty won the account as Nordic lead agency for Scandic. This week it’s my great pleasure to announce that we’ve also won the Media Markt account for [...]

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Honesty in a Box Lecture 2

March 8, 2011

I’m at Berghs School of Communication preparing myself for lecture #2 in the 30-hour Honesty in a Box course that we’re doing for the Interactive Communications class. I left this school in 2007, and it’s pretty nostalgic actually sitting here eating the same ham&cheese(&mustard)-sandwiches that ran up to class with in a napkin every morning [...]

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Audio Pro Rocks

March 6, 2011

One of my favorite brands is the Swedish hifi-brand Audio Pro. They create these amazing products of which the wireless LV-series is my favorite. Design-wise they are simplistic enough with white or black leather covers, and they sound amazing. Especially the biggest LV3s that deliver amazing sound quality on their own. The price tag is [...]

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Honesty New Nordic Lead Agency For Scandic

March 3, 2011

Those of you who have followed this blog for a while know about my love for hotels like Ace and Michelberger, and hotels in general for that matter. And now, finally, I and my agency Honesty get to work with an entire chain of hotels! After a demanding pitch, the hotel chain Scandic selected Honesty [...]

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Learn All The Secrets of Honesty in 30 Hours

February 28, 2011

  Tomorrow, I’m going back to school heading our new 30 hour-course “Honesty in a Box”, a course which contains all the secrets of Honesty’s journey from being literally nothing to sailing up as Sweden’s most rapidly growing agency. I’ve always loved packaging knowledge and I’m really excited about this course. It really wasn’t that [...]

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Honesty Part 5: A Snapshot From The Present

February 28, 2011

I‘ve talked a lot about the history of Honesty, but here is a snapshop from the present. Or more specifically, this weekend. We’ve been working crazy weeks, pitching like mad and hiring a bunch of brilliant people. After last week’s win with the Fisherman’s Friend account, we threw a party at the office. We have [...]

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Fisherman’s Friend to Honesty!

February 24, 2011

I‘m always really proud of Honesty, but today I went to work ever so slightly more proud than usual after being awarded the business of true classic – Fisherman’s Friend. The world famous lozenge brand Fisherman’s Friend chose Honesty as their lead agency for the Swedish market after at pitch, and to tell you the [...]

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Honesty Part 4 – The Secret Recipe of Honesty

February 20, 2011

From starting Honesty AB on Valentine’s Day 2009, I worked alone for 8 months before the first new partners came into the agency. During that time I conducted what I think today is the most important work I’ve done at the agency: finding the right people to run it. An advertising agency is made up [...]

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Telia’s 4G Plus is a Must Have For Any Remote Working Maverick

February 15, 2011

I‘m at one of my favorite cafés, Louie Louie on Bondegatan in Stockholm. Today I decided to work from here, and to do that I am using a product that is pretty darn good; the Telia 4G+ wireless broadband. And as I love you, dear reader, I would like to tell you a little bit [...]

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A Year of Love and Two Years of Honesty

February 14, 2011

When I founded Honesty AB on Valentine’s Day 2009, I had just started on a brand new relationship with an amazing girl. It’s somewhat telling I guess that I am now, two years later, celebrating Valentines Day on my own with tacos and a movie. I don’t want to blame it on work, but there [...]

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OMM Writer and The Next Era in App Development?

February 12, 2011

I‘m writing this post to you in an open snowy landscape with a few trees scattered around. It’s so white and deserted I can barely make out the horizon  which is merely a shift in shades of white. In the background there is esoteric music and each tap on the keyboard sounds like a little [...]

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It’s Only Money After All

February 3, 2011

In the Tuesday morning newspaper I stumbled upon this drawing made by a 10 year old girl named Tilda: It shows what she thinks the new 200 kronor bill should look like. Basically she thinks there are too few dragons on bills and she wants one. First I fell in love with the idea and [...]

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