Painfully Different Ideas

by Walter Naeslund on August 14, 2008

We’re out with the entire agency on a small island in the Stockholm archipelago. It’s amazing.

We’re eating good food, drinking good wine and having talks about design, communication and the agency’s group dynamics. It’s becoming increasingly clear how painful a process it can be to produce ideas that are different. It’s painful, but ultimately, it’s worth it.

I love my job.

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