We all hate memorizing passwords. I do too. Computer Security was one of the last advanced courses I took before getting my media technology M.Sc., and still, I’m as bad as anyone at maintaining good password security routines. It’s just a pain.
Enter ObPwd, another achronym representing “Object-Based Passwords”. What if a song, a picture or some other object could replace your passwords? Much easier to remember a song or a picture than a password, right? Check it out here, here and here. Also check out the Firefox-plugin here.
So why do I write about this on my advertising blog? Well – besides the obvious need for secure handling of client data, this is also an extremely common area where ordinary people could use some help. That means it’s an obvious area where we could get some branded utility going. Why aren’t companies like lock-maker ABUS, one of the home security companies or even one of the banks helping their clients out with this problem instead of pushing out trad-ad outdoor and prints.
There is a lot of talk about branded content and branded utility, but when push comes to shove we’re all reaching for the expensive photo shoot instead. Come on now, I’m giving you this one for free.