With his new book called The Time Paradox, social psychologist Dr Philip Zimbardo lays out behavioral patterns of past-, present-, and future oriented personality types. It’s an incredibly simple, yet insightful theory he puts forth, and one which really highlights the weaknesses of our ordinary demographic segmentation of target groups. I would say that this is a must read for any planner worth his name.
As some of you know, I’m a big fan of Dr Philip Zimbardo. I’ve used parts of his book The Lucifer Effect to explain the benefits of social media openness and the perils of anonymity (read more here and here). Now, with his new book and theory, Dr Zimbardo really inspired me to investigate social media and marketing psychology from this time perspective horizon. Stand by for a new talk on this topic!
In the meantime, check out Zimbardo’s presentation. Start with this short version from TED, and then continue on to the longer one below if you find it as interesting as I do.
Now, if you found that as interesting as I did, you should really go grab a cup of coffee and switch of your mobile phone for the next hour and watch this fantastic 74 minute presentation on the topic. Well worth the time if you ask me.
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.