We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic!
Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio.
Two of the new partners, Martin Marklund and Petrus Kukulski, take on the roles of creative directors, and will head the Creative Studio. Martin and Petrus are two of the most experienced creatives in Sweden with a truckload of awards and plenty of amazing characters to their credit. We’re very proud to have them with us.
The Management & Strategy unit will be headed by me (Managing Director) and another of the new partners, Emil Clase (Client Director) who is also extremely experienced in handling client relations. Emil is also a completely amazing person to have on board, and also great lunch company if you’re in the mood for discussing your business with us.
For the Digital Business Development unit, we have two new partners which will be disclosed in two phases. The first one, our new expert on traffic generation using search and social media, will join us on Monday 9/11. Stay tuned for more info on him. The second one, our new edge in digital business strategy and conversion, will join us later this fall.
If you know Swedish, you can learn more about all the news on our Honesty site. We’ll have an English language one up shortly. You can also read about us today in Dagens Industri (4/11).
Now that we’ve launched stage one, I promise to become a better blogger again.
See you soon!
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.