At the Esomar WM3 Conference the other day, I got a question about copyright:
“But what about the rights of the artists? Do they not have the right to make money off of their work?”
My answer was that the business model needs to change in a way so that digitally replicable products are considered marketing fot the non-replicable ones.
But an even better answer is this one:
Prosecuting the Pirate Bay and other open networks will not stop file sharing, but push it underground. And while the people who want to make money off of the artists spend their time and money on these trials, they DON’T spend their time innovating new business models and services. THAT will ensure that artists will have a hard time making a living.
So, yes, I think that artists should definitely be able to make a living off of their work, but the record labels, publishers, and studios are the ones NOT stepping up to the plate.
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.