Relax. The New Lightning Connector Won’t Be a Big Hassle.

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Sure, I chuckled a bit when I saw that Apple had given a name to their hugely annoying new charger format for the MacBook-line of computers. Only Apple can turn the realization that they made the previous MagSafe charger too big into a new-and-improved MagSafe 2. Now they are repeating that move with the new iPhone charger that goes under the name “Lightning”. Only in Cupertino.

But to Apple’s credit, I think it’s unfair to write it up as a way for Apple to make a bunch of cash off of people having to buy a whole new setup of accessories like some sites do. They do have a cheap convertor from MagSafe 1 to MagSafe 2 and they are doing precisely the same thing for “Lightning”. Instead I believe the explanation that they need to do this to save space. Or, in plain English, they simply made it too large to begin with. The hassle with moving from MagSafe 1 to MagSafe 2 was minimal in my case and I expect the move to “Lightning” to be equally smooth. The only exception are the peripherals where you actually dock the entire phone into a slot, like several speaker systems for example. But really, isn’t that a big hassle anyway? Isn’t it about time you made the switch to Airplay and let physical connections do what physical connections do best – charge the darn thing.

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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