Suddenly the news drop like a bomb. The big yearly price comparison on groceries organized by the National Penioners’ Association in Sweden was rigged by many of the store chains – and the one chain that usually wins was the worst offender. Suddenly no quirky traditional television commercial will help, because suddenly truth showed up at your door step. The point? Focus on what drives the bottom line, not what drives advertising awards. Oh, and never lie.
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Since I really hate buzz words I have to thank you for not using the word transparency even once.