Last week I announced that I will be speaking at the Bring Dialogue Conference this summer, a speaking opportunity that I’m very excited about.
Today I’m proud to announce that I will also be making the opening keynote adress at the Esomar WM3 Conference to be held Sweden this year. At the Clarion Sign Hotel in Stockholm on May 5 to be exact.
I would like to thank the programme committee for choosing me, and also Mr. Anders Haraldsson, CEO at Norstat, Sweden and Tony Jarvis, Former EVP Global Research at Clear Channel Outdoor, USA for recommending me.
ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research and help effective decision-making.
Getting invited to any respectable conference is an honor, but this particular one got my juices flowing a little extra. The way I see it, measurements and research is one of the most important keys for the future of our industry. And I’m not saying this primarily because we need help evaluating our efforts and measure ROI, even though this is indeed very important (there was a heated debate here, here, here, and here about this in Sweden recently). I’m saying it because we need new eyes and ears to guide our communication efforts proactively.
Those of you who have seen my talks have heard me describe several communications strategies and tactics, one of which is what I refer to as “sailing”. I use this term to describe how to harness existing viral “winds” to propell your own topics. This method is just one example where there is no way of succeeding without excellent and very fast metrics. Generally I think that the use of proactive measurements is not given enough focus. This is just one example. There are several.
I am very much looking forward to this talk, which will be entitled “Truth, Transparency, and The Death of Privacy”, and I also warmly recommend registrering for the conference here.
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