SEO-Failure Topping Lowe Brindfors Search

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[EDIT: Sorry. My bad. Was a bit quick there. The true result for this post is position 4, not 3. Thank you Simon Sundén for your correct result].

Correct results from Simon Sundén.

Correct results from Simon Sundén.

Didn’t mean to return to the Lowe Brindfors case, but since I got a few comments in defense of ignoring SEO, saying that Lowe Brindfors don’t need an optimized site “because people will simply search for lowebrindfors” I just wanted to show you a demonstration of why you still need it. Here is a screen shot from Google on exactly that search.

Did I say that WordPress and Thesis are fairly well optimized?

This is the English language search where my site ranks higher because it is in the English language, but it’s working it’s way up in the Swedish results as well and is now on page two. You can imagine what would have happened if my site would have been in Swedish, right?

And if you think that I should have searched for Lowe Brindfors or “Lowe Brindfors” instead in my experiment above, you can click the links to see those screen shots intstead. Basically the same result.

Simply put – poor SEO puts you at the mercy of pain-in-the-ass-people like myself.

Now do you believe me?

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This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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