SEO-Failure Topping Lowe Brindfors Search

[EDIT: Sorry. My bad. Was a bit quick there. The true result for this post is position 4, not 3. Thank you Simon Sundén for your correct result].

Correct results from Simon Sundén.

Didn’t mean to return to the Lowe Brindfors case, but since I got a few comments in defense of ignoring SEO, saying that Lowe Brindfors don’t need an optimized site “because people will simply search for lowebrindfors” I just wanted to show you a demonstration of why you still need it. Here is a screen shot from Google on exactly that search.

Did I say that Wordpress and Thesis are fairly well optimized?

This is the English language search where my site ranks higher because it is in the English language, but it’s working it’s way up in the Swedish results as well and is now on page two. You can imagine what would have happened if my site would have been in Swedish, right?

And if you think that I should have searched for Lowe Brindfors or “Lowe Brindfors” instead in my experiment above, you can click the links to see those screen shots intstead. Basically the same result.

Simply put – poor SEO puts you at the mercy of pain-in-the-ass-people like myself.

Now do you believe me?

Johan

You are very right. The most scary thing is that I find it hard to belive that the major agencies are unaware of the issue. But I do think it's convienient for them to ignore it since there are very few who has the know-how to demand a proper, sensible and sustainable sollution.
The same pattern goes for the media brokers/agencies. Buying a bunch of banners isn't always the best idea if you're actually looking for conversions and hope for some sort of roi.

Christel

Just found your blog thru Resumé and I'm really enjoying it, adding it to my Google Reader asap!

Magnus

You don't think that you are throwing even a very small stone in the house of a thousand windows? What keywords are you topping with Honesty?

Walter Naeslund

Yes. The search I mentioned is for international Google, english language and logged out. That is the difference between my position 3 and 4 that I talked about in the EDIT up top. So your analysis is correct.

For Swedish language searches my result is at the bottom of page two for language reasons, but still fairly high up with this in consideration. This is also mentioned i the post.

I still believe my point is quite clear.

Ola

In my search on Google.se your post ended up at the bottom of page 2. Google is really dynamic depending on if you logged in or not and so on.

Magnus Nilsson

The "because people will simply search for Insert Company Name Here" argument is as common as it is annoying. This is only good for those who know what company they are looking for. However, it is more likely that prospects search for words and phrases, in this case perhaps "marketing" and "agency". And in this case, a poorly designed flash site will bring you zero new clients.

Thanks for your efforts in bringing clarity to this problem, Walter.

mats

I tried to search for your agency (Honesty) on Google, but even with the filter "results from Sweden" it did not show up on the first page...

Matthieu

This is a bit like hijacking a plane without a pilot, isn't it?

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