Comments on: SEO-Failure Topping Lowe Brindfors Search

By: The Death of Search Engine Marketing? – Walternaeslund.com

The Death of Search Engine Marketing? – Walternaeslund.com — Wed, 09 Dec 2009 09:40:58 +0000

[...] creates a lot of confusion about how to measure results. Arguments like the one I used myself in the Lowe Brindfors debacle , about moving pages to so and so position on the Google SERPs can’t be used anymore now, [...]

By: Pappersnostalgi hindrar reklambyråer att förstå webben · Mindpark

Pappersnostalgi hindrar reklambyråer att förstå webben · Mindpark — Wed, 30 Sep 2009 08:05:16 +0000

[...] SEO-Failure Topping Lowe Brindfors Search [...]

By: Honesty startar hårt… | KAMURSHOL

Honesty startar hårt… | KAMURSHOL — Tue, 22 Sep 2009 08:31:58 +0000

[...] av Walter Näslund som startat nya byrån Honesty. I ett par inlägg sågar han bl a Bindfors och Forsmans nya sajt och då tar det såklart hus i helvete. Resumé jagar kommentarer men får inga, fast syftet är [...]

By: Johan

Johan — Mon, 21 Sep 2009 19:56:50 +0000

You are very right. The most scary thing is that I find it hard to belive that the major agencies are unaware of the issue. But I do think it’s convienient for them to ignore it since there are very few who has the know-how to demand a proper, sensible and sustainable sollution.
The same pattern goes for the media brokers/agencies. Buying a bunch of banners isn’t always the best idea if you’re actually looking for conversions and hope for some sort of roi.

By: Christel

Christel — Thu, 17 Sep 2009 20:13:26 +0000

Just found your blog thru Resumé and I’m really enjoying it, adding it to my Google Reader asap!

By: Magnus

Magnus — Thu, 17 Sep 2009 16:06:54 +0000

You don’t think that you are throwing even a very small stone in the house of a thousand windows? What keywords are you topping with Honesty?

By: Walter Naeslund

Walter Naeslund — Thu, 17 Sep 2009 14:18:14 +0000

Yes. The search I mentioned is for international Google, english language and logged out. That is the difference between my position 3 and 4 that I talked about in the EDIT up top. So your analysis is correct.

For Swedish language searches my result is at the bottom of page two for language reasons, but still fairly high up with this in consideration. This is also mentioned i the post.

I still believe my point is quite clear.

By: Ola

Ola — Thu, 17 Sep 2009 13:32:34 +0000

In my search on Google.se your post ended up at the bottom of page 2. Google is really dynamic depending on if you logged in or not and so on.

By: Magnus Nilsson

Magnus Nilsson — Thu, 17 Sep 2009 12:14:21 +0000

The “because people will simply search for Insert Company Name Here” argument is as common as it is annoying. This is only good for those who know what company they are looking for. However, it is more likely that prospects search for words and phrases, in this case perhaps “marketing” and “agency”. And in this case, a poorly designed flash site will bring you zero new clients.

Thanks for your efforts in bringing clarity to this problem, Walter.

By: mats

mats — Thu, 17 Sep 2009 12:07:07 +0000

I tried to search for your agency (Honesty) on Google, but even with the filter “results from Sweden” it did not show up on the first page…