Spotify Goes Mobile and Offline!

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When I lectured at Stockholm School of Economics about the future of music and video I remember receiving a few critical questions about mobility: “What about when you’re mobile?”, “What about when you’re on a plane?”, “What about when you don’t have an internet connection?”. Ladies and gentlemen, here is your answer:

And by the way, here’s a little hint to Antipiratbyrån, Ifpi, Sami – Svenska Artisters och Musikers intresseorganisation,SOM (Svenska Oberoende Musikproducenter), Stim, Sveriges Författarförbund, Svenska Förläggareföreningens, Sveriges Filmproducenter och Film i Väst, Svenska Filminstitutet,, and all you others who think that IPRED is a good idea: INNOVATE don’t LEGISLATE! Without filesharing there would be no such thing as Spotify. Trust me.

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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