Today the “Sweden’s most swedish job”-campaign that I was involved in with Syrup Sthlm and Bizkit earlier this year came to an end. Calle Engström, who has been traveling around Sweden blogging, filming and tweeting about his experience, arrived to Stockholm and the STF hostel Af Chapman after posting 82 YouTube-films, 371 blog posts and 762 tweets.
In the early stages we received a lot of comments, both positive and critical, about the project. Most comments have been about the “plagiarizing” of Cumming Nitro’s “Best Job in The World”-campaign. And like I’ve said earlier, you can all start by removing the quotes around “plagiarizing”. Because even though the campaign in itself is perhaps not so similar, honestly tagging on to the very successful “BJITW”-campaign has been crucial in powering the campaign. We actually needed to make it sound more similar than it actually was. And we did. Those of you who have seen my lectures on social media strategy has heard me talking about 7 different techniques, of which one is referred to by me as “Sailing”. And well – this is exactly what sailing is about. Find a good gust of wind and tag along with it.
Anyway – today we can evaluate and look at the sheer numbers. First off we’ve had major media coverage in basically all media of significance in Sweden. From the big ones to the local press. But more interestingly the traffic to the STF website has increased by 70%. And for a client where the website is so absolutely crucial, this is not bad.
Check out Calle in the clip below or on his STF-site.
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.