The Google Man at Marketing Week London

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Man that was tough. I’ve been lucky to have been scheduled in the first slot of the day at most talks I’ve done so far, but today I got the very last slot. And it was crazy hot in Olympia’s Pillar Hall in London where my Marketing Week talk was scheduled. Some talks are easier […]

Why Advertising Agencies Rule

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Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that […]

Where Mad Men Meets Mad Geeks

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I always speak of my advertising agency Honesty as a place where New York meets California, or more specifically, where Madison Avenue meets Silicon Valley, or EVEN MORE specifically, where Mad Men meets Mad Geeks. Today I saw this illustration in an excellent article on Read Write Web which I thought illustrated this beautifully. I […]

Here Comes The Social Internet Bank!

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Money is important to us. Control over our life situation is too. But then, how can we possibly accept Internet banks as they are today. How can we possibly think that it’s okay to, say, not be able to get a visual overview analysis of our expenses and incomes? How can we possibly put up […]

Clownvertising, Terrorism, and Candy Cane Briefs

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I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the […]

SEO-Expert Simon Sundén to Honesty!

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Yesterday I cleared a desk for our new partner at Honesty who has his first day at the agency today. And this is not just any random guy, but one of Europe’s leading experts on SEO and search marketing, Simon Sundén. As many of you know, I’ve been quite frank in my criticism of the […]

Screw Awards. Here Comes Truth Knocking on Your Door.

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Suddenly the news drop like a bomb. The big yearly price comparison on groceries organized by the National Penioners’ Association in Sweden was rigged by many of the store chains – and the one chain that usually wins was the worst offender. Suddenly no quirky traditional television commercial will help, because suddenly truth showed up […]

A High Value Flirt is Not The Same as Cheating

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Timothy Tore Hebb wrote an article in today’s DN Söndag about “…the advertising- and pr-people’s new ways of reaching out”. Even though I like that people write about these things in mainstream media, I really think Timothy should think through this puppy one more time. The angle of the story is that this type of […]

More On The Beauty of Stealing

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Dear Chris, You left me a comment on my “Cut, Copy, Steal, But Never Lie”-post about how it is “NEVER okay to steal”. I believe you are missing my point, and since I believe it’s quite an important one I will dedicate this whole post to an answer to your comment. The point is that […]

Cut, Copy, Steal. But never lie.

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Recently I was involved in a campaign that we blatantly stole from another very successful campaign. At least that is what some people say. Me, I would call it a remix. We mashed up a very successful idea with a different set of ingredients, contexts and spices and relaunched it with very open references to […]