Advertising

The Google Man at Marketing Week London

June 30, 2010

Man that was tough. I’ve been lucky to have been scheduled in the first slot of the day at most talks I’ve done so far, but today I got the very last slot. And it was crazy hot in Olympia’s Pillar Hall in London where my Marketing Week talk was scheduled. Some talks are easier [...]

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Rich Nadworny on Honesty at The Digital Strategy Blog

February 13, 2010

Don’t believe everything I say, also check out Rich Nadworny’s post on our advertising agency Honesty at the Digital Strategy Blog. Thanks for writing Rich! /W. Similar Posts: The hypnosis of the Golden Egg The Mijau and The Rockstar Entrepreneur SEO-Expert Simon Sundén to Honesty! Presenting The New Partners at Honesty! Is Our Agency Model [...]

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Clownvertising, Terrorism, and Candy Cane Briefs

December 17, 2009

I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the [...]

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SEO-Expert Simon Sundén to Honesty!

November 9, 2009

Yesterday I cleared a desk for our new partner at Honesty who has his first day at the agency today. And this is not just any random guy, but one of Europe’s leading experts on SEO and search marketing, Simon Sundén. As many of you know, I’ve been quite frank in my criticism of the [...]

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Screw Awards. Here Comes Truth Knocking on Your Door.

October 21, 2009

Suddenly the news drop like a bomb. The big yearly price comparison on groceries organized by the National Penioners’ Association in Sweden was rigged by many of the store chains – and the one chain that usually wins was the worst offender. Suddenly no quirky traditional television commercial will help, because suddenly truth showed up [...]

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6 Ways To Improve The Jung von Matt Agency Site SEO-Wise

October 19, 2009

I got an email this morning from Jung Von Matt Stockholm asking me to check out their new “optimized” site in the wake of the Lowe Brindfors debacle a couple of weeks back. I really don’t intend to take on the role of advertising agency website critic, but since they asked, and since I like [...]

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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Selling Sears (or Åhléns) With Porn – a Thought Experiment

September 16, 2009

With traditional tag-along advertising, we force our way into peoples homes, or rather, we sneek our way in by way of real value. This has provided us with good reach by simply paying our way in, but it also has its disadvantages – we have to behave like the uninvited guests that we are. I [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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