Advertising

3 Ways of Striking Out in a Social Media Pitch

February 26, 2009

Strike 1. The first and perhaps the most important mistake in social media is to start out with what you want to say rather than what engages people. Sure, you might be on strategy with your message, but nobody will talk about it. You can’t take the classic advertising agency approach and buy yourself in, [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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Charlene Li’s Predictions. Right or Wrong?

January 26, 2009

Charlene Li, one of the authors of the excellent book Groundswell presented this set of slides the other day. I find them to be fairly well in sync with what I see happening. What do you think? The Future Of Social Networks View more presentations or upload your own. (tags: future advertising)

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Dead End Advertising is Dead

December 3, 2008

I love seeing how campaigns take on their own life. How we create things where we don’t know exactly how people out there are going to transform or recreate them. Creating life. Advertising is boring me to death, but communication is not. We are entering a new era. This time we truly are. Very few [...]

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Banned Apple Ad Plain Stupid! – The Lesson? Never Lie!

November 27, 2008

(I’m really pissed that PC Pro magazine didn’t make their video embeddable, but the clip is so interesting that I’ll provide the link anyway). The clip is a recreation of what Apple’s latest iPhone ad would look in reality. It’s a clear example of dishonest advertising that strikes back at them without mercy. Good ad? [...]

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MySpace 2.0 Launched

November 10, 2008

A while back I wrote about MySpace on my other blog (which has been asleep for some time now while I’ve been busy with this one). Last night MySpace launched it’s 2.0 version, and that is of course big news for the world of social media. I haven’t played around with it much yet, but [...]

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Here’s a Quote For All You Traditional Advertising- and Web Agencies Out There

November 7, 2008

“If you have the same problem for a long time, maybe it’s not a problem, maybe it’s a fact”. – a quote from someone smart (can’t remember the name, but I heard it from Clay Shirky).

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Planner Discussions Missing The Point

October 29, 2008

There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is [...]

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Jedi Training Lecture

October 27, 2008

Today will be a day of lecturing on globalization, economics, outsourcing, transaction costs, the upside-down Coase Theorem, and what that has to do with the changing media landscape. Try for example to do a parallell reading of Friedman‘s “The World Is Flat” and Forrester Research‘s “Groundswell” or Shirky’s “Here Comes Everybody“, and move straight from [...]

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If Tony Robbins Was A Planner

October 23, 2008

Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I [...]

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Awesome Red Bull Idea, Lars Berghe, Murketing, And Alignvertising

September 11, 2008

Here’s a not to shabby idea by Red Bull: They sent out people all over the world to ask bartenders to “give me something you recommend”. If the bartender gave them Vodka Redbull, the bartender recieved an extraordinary tip, namely an Apple Ipod. Do you think that these incognito bartender charity workers got talked about? [...]

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Death of Advertising, Take 5.

September 8, 2008

I know you’ve heard this before, but most communications people still seem incredibly campaign-focused. What about the continuous work? I believe we have to start seeing ourselves less as print-factories and more like managers, doing continuous work to keep our clients in the spotlight. It’s just like managing a celebrity. Think Samantha Jones. For one [...]

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Sayonara Sweden

September 8, 2008

Realizing how most Swedish advertising blogs say the same thing, the weekend was spent on a blog-safari abroad. Especially in the technology and social media spheres. Sayonara Sweden – this weekend was the most interesting in a long time. We know SO much about our own navel in our little advertising pond, maybe it’s time [...]

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Six Categories of Advertising Greatness

September 3, 2008

I recently read about a study from 1999 where the Israeli research team had studied 200 highly regarded advertisments – ads that were all finalists and winners in top advertising competitions. When analyzing these ads, they realized that most of them (89%) could be categorized into one of 6 different categories or templates (example: “Extreme [...]

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Advertising Style Guide 2008

August 23, 2008

Advertising Guide 2008: * Shirt * Shaved head * Light beard * Persol shades * Twin (Models: Bisse & Ola)

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Passwords, pass-pics and pass-songs. Could this be made into a campaign?

August 12, 2008

We all hate memorizing passwords. I do too. Computer Security was one of the last advanced courses I took before getting my media technology M.Sc., and still, I’m as bad as anyone at maintaining good password security routines. It’s just a pain. Enter ObPwd, another achronym representing “Object-Based Passwords”. What if a song, a picture [...]

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