Awards

Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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The Google Man at Marketing Week London

June 30, 2010

Man that was tough. I’ve been lucky to have been scheduled in the first slot of the day at most talks I’ve done so far, but today I got the very last slot. And it was crazy hot in Olympia’s Pillar Hall in London where my Marketing Week talk was scheduled. Some talks are easier [...]

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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Screw Awards. Here Comes Truth Knocking on Your Door.

October 21, 2009

Suddenly the news drop like a bomb. The big yearly price comparison on groceries organized by the National Penioners’ Association in Sweden was rigged by many of the store chains – and the one chain that usually wins was the worst offender. Suddenly no quirky traditional television commercial will help, because suddenly truth showed up [...]

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Eggs, Carpets, London, Honesty

April 2, 2009

The red carpet is being rolled out for the Golden Egg Awards, and it’s time for us to leave the office. Hope you all win. Me, I have to head off for some oysters before resuming work on the London-project. CUL8ER!

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Not So Hostile Takeover Of Forsman&Bodenfors
(+ Outfit of The Day)

April 2, 2009

This is the first, and perhaps the last time we’ll do an outfit of the day post on here, but today is a special day. Because today, symbolically enough on the day of the Golden Egg Awards, my agency Honesty is moving into new offices. And not just any old shack, but the legendary 6th [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Jedi Training Lecture

October 27, 2008

Today will be a day of lecturing on globalization, economics, outsourcing, transaction costs, the upside-down Coase Theorem, and what that has to do with the changing media landscape. Try for example to do a parallell reading of Friedman‘s “The World Is Flat” and Forrester Research‘s “Groundswell” or Shirky’s “Here Comes Everybody“, and move straight from [...]

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Design Talks: Supercars of the late 60′s

August 4, 2008

On my new little section “Design Talks” I’ll look at some design case studies that interest me. First out is the supercars of the late 60′s and early 70′s. They are interesting for several reasons. The designs have sprung from technical innovations like the mid-engine layout, but are also politically inspired by the space age [...]

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The Walter Awards 2008!

June 22, 2008

The Walter Awards for best dressed agency of the year 2008 goes to… GARBERGS! Congratulations! And here is what the jury had to say: “More a family than an agency, Garbergs not only dress impeccably stylish, they also pull together a nice symphony of color and form. It’s not the individual pieces, or even the [...]

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The Agency Void

June 22, 2008

I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are [...]

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The hypnosis of the Golden Egg

April 4, 2008

I started writing down my comments on all winners of Guldäggsgalan (The Golden Egg Advertising Awards) last night, but I got bored half way. Why? It’s all the same. And it’s kind of irrelevant. The only category that really makes sense is the integrated category. I mean, what’s a digital solution gone “viral” if not [...]

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Agencies: Forget Web 3.0. At least for now.

March 25, 2008

I went for a walk yesterday in the spring sun of Södermalm with Carl Waldecrantz from Superstrikers. We discussed Web 3.0 and the dangers of that concept. Everyone wants to claim it. I’ve heard it several times now. F&B for one mentioned it for their new site which has been “coming soon” now for longer [...]

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Just Another Fashion Tuesday

January 29, 2008

Breakfast is covered already. A bunch of work was mixed up with a lunch with one of the best women in my life, Anna. Fantastic Anna. She works at OSM and spoke the following line over some Sushi: “But Johan, you’ve always been this way…”. I thought about it for a while and decided to [...]

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The Rock Bear!

January 25, 2008

Last night was a red carpet night. Rockbjörnen (a Swedish music awards show, for you foreign readers) was great. The show itself and the acts were perhaps not the worlds greatest, but the party was amazing, and the people. Thanks Hanna for taking me!

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