beautiful

Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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Brush Your Teeth And Design for The Google Man

May 31, 2010

The human body. Such a marvel of engineering. We can do amazing stuff with this machine, things that are many times EXTREMELY difficult to mimic with any machine. If you only consider using the body as a physical tool we are amazing when it comes to detailed movement and interaction, walking upright och playing basketball. [...]

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Where Mad Men Meets Mad Geeks

February 17, 2010

I always speak of my advertising agency Honesty as a place where New York meets California, or more specifically, where Madison Avenue meets Silicon Valley, or EVEN MORE specifically, where Mad Men meets Mad Geeks. Today I saw this illustration in an excellent article on Read Write Web which I thought illustrated this beautifully. I [...]

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Why Winter Mornings in Stockholm Rock

February 16, 2010

There are certainly drawbacks with the Swedish winter, but walking to Grand Hotel from Södermalm at 07.15 am for a meeting is not one of them. Beautiful. (Click for a larger image).

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Blogs Are The Television of Our Time. Meet Foki.

February 15, 2010

After a hard night out on the town me and my friend went out for a cozy Valentine’s day walk on Södermalm. We started out with pizza (hey, we were out until 6 in the morning last night, give us a break), and went on to pick up a couple of semlor (if you ever [...]

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Do Dictatorships Use Social Media More Effectively Than Corporations?

September 24, 2009

I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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Impressive Talk by Naoki Iko The Highlight of The Week

April 1, 2009

Microsoft delivered today. There were two excellent talks, the first one being by Nick Bailey of AKQA. It was a fairly traditional presentation of some very good work. Fiat’s Eco Drive, an in-car-USB-powered Nike+ for cars. Cool. Though I think that it would have been even cooler with an industry-wide call to action where Fiat [...]

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Perhaps The World’s Most Beautiful Helmet

November 3, 2008

Spotted here.

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The Beautiful Fashion Tale Magazine

August 28, 2008

I really like the new Fashion Tale Magazine. Beautiful photography, interesting models, superb fashion sense all around. They also have the entire thing on the web for your browsing pleasure. Beautiful work, and hats of to Creative Director Carl Wahlström and Art Director Hanna Hedman. (I capitalized their titles on purpose).

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Nude! Lewd? (Or Is It Perhaps Branded Content?)

August 12, 2008

No! I would say nude is NOT lewd! Check out Terry Richardsson’s S/S08 campaign for Tom Ford for example. Completely super-nude (even hairless nude) and still super-cool, super-classy, and super-beautiful. Compare that to the stereotypical “men’s magazine”, even the ones that are completely non-nude and see the difference. The classlessness is NOT in the nudity, [...]

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Cannes 2008 Day & Night X

June 19, 2008

After watching the game and being treated to a great dinner with the stars of Forsman & Bodenfors (thanks!), the night turned in a whole new direction. The fun, but oh so dangerous Bâoli was our next destination. Johan from Ruth and this wickedly beautiful planner from SWE were all over the place. And she [...]

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Architects Against Mines

June 11, 2008

I have an excellent architect drawing my new kitchen. This architect, Mr Daniel Monsén, is also an incurable entrepreneur. One of his ventures is Architects Against Mines, where participating architects collect money for each square meter they draw to clear one square meter in a former war zone somewhere in the world from mines. Great [...]

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Now, This Is How You Run An Agency!

May 22, 2008

Last summer I ran the agency for two weeks from a sail boat. Check this out: I sailed this puppy alone. A beautiful Omega 42 called Aniara. I went in to different ports for meetings. No shower meant daily swimming. And every once in a while you could head in for some fiesta. This particular [...]

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Sugarcoated Thoughts on Communication

March 26, 2008

I recently went through an experimental period on this blog where much of the blog content was about my diary as an ad man, featuring plenty of pictures and diary entries about parties, coffee breaks and fashion choices. Did more people read it? Yes. Was I criticized for being shallow? Yes. The point of this [...]

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I want to be a part of it

March 9, 2008

This is the view I woke up to. 30 floors above ground. Did I mention we also have a big balcony facing that way? Anyway, we headed out for a 10-kilometer morning run in Central Park. A bit chilly, but beautiful weather. A bit sleepy this one. To compensate she tried to impress me with [...]

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The Bendz, Kleerup, Ljung Basement Party!

February 10, 2008

Party night yeeahj! We started out at Rosanna’s with hair, make, styling, drinks and dancing. Rosanna provided the apartment and the drinks. Plenty of vitamin C in the drinks. Spotify provided the music. I tried to teach Rosanna to “peace, wink and pout”. This is how it turned out: (I think I look a little [...]

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Saturday and The Mirror Conspiracy

February 9, 2008

Good morning! Let’s take it from the top.This is outfit of the day!(Hat from Marc Jacobs, scarf from a Manhattan street salesman, leather jacket from Whyred, hoodie from American Apparel, jeans from WeSC). Dressed to kill. Now off for breakfast with “queen of words” miss K. (If this girl goes into journalism it will be [...]

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Ripasso Thursday

February 8, 2008

Great night. Met up with Karin for some pappardelle and Ripasso at Riche. Catarina from Identity Works and Estelle from Yogayama were both dining in the other side of the restaurant. Haven’t seen Estelle in ages, so that was great. Me and Karin resided in the usual spot in the small bar aquarium. As always, [...]

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