Berghs

Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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Being Efficient in an Economic Downturn

January 14, 2009

Rock n’ roll is dead, order and neatness is here. The economic downturn puts us all in a different spot. And what does it mean for our business? Well, reason would suggest two things – first, people will need to change their priorities. New business will be a tougher job, and there will be less [...]

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Six Categories of Advertising Greatness

September 3, 2008

I recently read about a study from 1999 where the Israeli research team had studied 200 highly regarded advertisments – ads that were all finalists and winners in top advertising competitions. When analyzing these ads, they realized that most of them (89%) could be categorized into one of 6 different categories or templates (example: “Extreme [...]

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Cannes 2008 Day 3: Lunch

June 17, 2008

Lunch down at the JC Decaux beach site consisted of two crossed asparagus and champange. In the company of Manne Schagerström (of Berghs fame) and Johan Fredrikzon from Ruth.

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Winning

May 28, 2008

“Winning” is a concept that fascinates us humans. Especially men seem to be fascinated by it, and have been since we were still just mamals butting heads. But there are really three types of winning. The first type is when you compete with your friends, family, spouse, girl-/boyfriend, or even kids. Not a very rewarding [...]

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Innovators, Painters and Poets

April 27, 2008

So I read that the Finnish agency 358 are drafting players from agencies like KesselsKramer, CPB and 180 (was with all these number names?). I also read that they’re going to work with ideas rather than advertising. Hmm… ideas rather than advertising… It sound ridiculous, but you know – I think they’re right in wording [...]

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Idag tar jag fram stora sågen

February 26, 2008

Kan någon förklara de här kampanjerna/designlösningarna för mig? Vi börjar med Försvarets Hudsalva: Jag har själv jobbat med en strategi för det här varumärket när jag gick på Berghs. Den handlade om att förvalta känslan av original, göra produkten mer användbar och förflytta den känslomässigt. Jag är fortfarande väldigt nöjd med den strategin vi tog [...]

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31 Pics Under The Covers of Stockholm Fashion Week

February 1, 2008

So. Thursday. For me Thursday was the last real day of Fashion Week. I decided to spend friday night drinking tea, reading books and doing some writing – which is, as a matter of fact, exactly what I’m doing right now. Thursday was kicked off by meeting up with a couple of Sweden’s top fashion [...]

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Tur eller begåvning?

October 5, 2007

En liten fråga bara:Var det slump eller en sjukt begåvad mediaplacering att Berghs bladade in sin lilla broschyr i Resumé just igår när Resumébaren var på Hyper Island? Berghsreklamen var iallafall utspridd över hela hyperön.

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Förlåt att jag skriver om mig själv nu, men jag är så trött på att höra folk fråga om vanlig reklam

June 13, 2007

När jag var Civilingenjörsstudent för 8 år sen eller vad det nu var hade jag ett nästan barnsligt intresse för typografi vid sidan av skolan. Jag vet att det låter lite konstigt. Men redan då var jag sjukt intresserad av grafisk form och startade bland annat en tidning tillsammans med Natalia Kazmierska, där jag gjorde [...]

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Nu skall vi prata lite allvar.

June 10, 2007

Jag sitter på ett SAS-plan någonstans över Atlanten. Brilliante Kevin Shields snurrar på iPoden. Magiskt. Sömn hann jag inte med någon. Vi hade avslutningsfest på Berghs igår. Det var känslosamt. Jag kände att jag hade min plats på något sätt. Lite på kanten. Precis sådär lagom långt ut för att ha bra utsikt över horisonten [...]

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May 29, 2007

Dåså. Så var man stor nog att flytta sin blogg från MySpace (myspace.com/walternaeslund) till Blogger. Det är nog för att jag lämnat Berghs. Blir man vuxen då? Som premiär tänkte jag fresta med ett experiment:Gå ut i köket och häll upp ett glas vatten. Kom igen. Jag väntar……Så. Nu får du vara klar. Är du [...]

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