Berghs

Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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Being Efficient in an Economic Downturn

January 14, 2009

Rock n’ roll is dead, order and neatness is here. The economic downturn puts us all in a different spot. And what does it mean for our business? Well, reason would suggest two things – first, people will need to change their priorities. New business will be a tougher job, and there will be less [...]

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Six Categories of Advertising Greatness

September 3, 2008

I recently read about a study from 1999 where the Israeli research team had studied 200 highly regarded advertisments – ads that were all finalists and winners in top advertising competitions. When analyzing these ads, they realized that most of them (89%) could be categorized into one of 6 different categories or templates (example: “Extreme [...]

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Cannes 2008 Day 3: Lunch

June 17, 2008

Lunch down at the JC Decaux beach site consisted of two crossed asparagus and champange. In the company of Manne Schagerström (of Berghs fame) and Johan Fredrikzon from Ruth.

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