Berghs

Winning

May 28, 2008

“Winning” is a concept that fascinates us humans. Especially men seem to be fascinated by it, and have been since we were still just mamals butting heads. But there are really three types of winning. The first type is when you compete with your friends, family, spouse, girl-/boyfriend, or even kids. Not a very rewarding [...]

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Innovators, Painters and Poets

April 27, 2008

So I read that the Finnish agency 358 are drafting players from agencies like KesselsKramer, CPB and 180 (was with all these number names?). I also read that they’re going to work with ideas rather than advertising. Hmm… ideas rather than advertising… It sound ridiculous, but you know – I think they’re right in wording [...]

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Idag tar jag fram stora sågen

February 26, 2008

Kan någon förklara de här kampanjerna/designlösningarna för mig? Vi börjar med Försvarets Hudsalva: Jag har själv jobbat med en strategi för det här varumärket när jag gick på Berghs. Den handlade om att förvalta känslan av original, göra produkten mer användbar och förflytta den känslomässigt. Jag är fortfarande väldigt nöjd med den strategin vi tog [...]

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31 Pics Under The Covers of Stockholm Fashion Week

February 1, 2008

So. Thursday. For me Thursday was the last real day of Fashion Week. I decided to spend friday night drinking tea, reading books and doing some writing – which is, as a matter of fact, exactly what I’m doing right now. Thursday was kicked off by meeting up with a couple of Sweden’s top fashion [...]

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Tur eller begåvning?

October 5, 2007

En liten fråga bara:Var det slump eller en sjukt begåvad mediaplacering att Berghs bladade in sin lilla broschyr i Resumé just igår när Resumébaren var på Hyper Island? Berghsreklamen var iallafall utspridd över hela hyperön.

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