January 23, 2009
I think it’s interesting to see how the Insider’s Journal-blog of Björn Borg is posting pictures from their work on the SS10 collection. I think this is the way to do a blog. Very open, very involving, taking your customers with you on the journey. Screw secrecy, and tease the nextopia nerve by being smart, [...]
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March 25, 2008
I went for a walk yesterday in the spring sun of Södermalm with Carl Waldecrantz from Superstrikers. We discussed Web 3.0 and the dangers of that concept. Everyone wants to claim it. I’ve heard it several times now. F&B for one mentioned it for their new site which has been “coming soon” now for longer [...]
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