Honesty New Nordic Lead Agency For Scandic

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Those of you who have followed this blog for a while know about my love for hotels like Ace and Michelberger, and hotels in general for that matter. And now, finally, I and my agency Honesty get to work with an entire chain of hotels! After a demanding pitch, the hotel chain Scandic selected Honesty […]

A Year of Love and Two Years of Honesty

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When I founded Honesty AB on Valentine’s Day 2009, I had just started on a brand new relationship with an amazing girl. It’s somewhat telling I guess that I am now, two years later, celebrating Valentines Day on my own with tacos and a movie. I don’t want to blame it on work, but there […]

Why Advertising Agencies Rule

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Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that […]

How To Apply for Work at Honesty

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In these times of economic downturn and agencies firing people left and right, perhaps a couple of ideas for job applications could be in order: I see a lot of people applying for work with us by sending an email with a CV and a personal letter. Most of the time these are people that […]

Is Spotify the Darth Vader of Music?

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As Spotify launched their iPhone app, the crowd cheered. The talented SEO-expert (and comedian) Simon Sundén publishes the follwing graph of Spotify Premium sales that went viral amongst us nerds. Half us us thought is was true, and who knows, it may be. But even if this graphic joke isn’t true, it illustrates something quiet […]

Q&A From The BBH Labs Post on Honesty

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Yesterday, BBH Labs wrote an interesting post commenting on some of my thoughts on internet transparency and gossip. The post itself, as well as the comments, are well worth a read. Since it’s one of my favorite topics, I naturally wanted in on the discussion myself, but as I started writing a comment on their […]

What the World Will Look Like in 25 Years

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When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from […]

Never Ever Ever Piss Off Creative People!

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If you break something, you fix it. If only United Airlines would have had this moral policy when they broke Dave Carroll’s Taylor guitar, they wouldn’t have suffered. But they did. Oh, they did. Because creative people aren’t like ordinary people. They don’t fight back with legal action that huge and rich organizations can defend […]

SAAB just got interesting.

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It’s now official. Supercar maker Koenigsegg buys Saab and turns the sleepy techy brand into something completely different. Because even tough Saab has had a sporty aura over it, and a reputation as a fun car to drive, it has had kind of a geeky aroma as well. Koenigsegg adds flair to it, and one […]