Brand

A High Value Flirt is Not The Same as Cheating

May 31, 2009

Timothy Tore Hebb wrote an article in today’s DN Söndag about “…the advertising- and pr-people’s new ways of reaching out”. Even though I like that people write about these things in mainstream media, I really think Timothy should think through this puppy one more time. The angle of the story is that this type of [...]

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It’s a War Between Conservatives And Innovators

April 18, 2009

I encourage everyone to cut out and frame today’s editorial in DN. It’s one of the strangest editorials I have read in a newspaper of a democratic country, and it will probably be worth money some day. Since it was an editorial, I actually considered cancelling my subscription. But then I read this article, which [...]

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Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

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Think Twice Before Even Dreaming About Using IPRED. Or Associating With Anyone Doing It.

April 5, 2009

We are now starting to see the effects of the Swedish IPRED-law, which states that copyright holders can go after individuals downloading protected content. Apparently, Swedish internet traffic has now dropped by nearly half. And since when is that a good thing? I thought traffic was valuable? I believe that you can never be quite [...]

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Attacking In Group Doesn’t Make You Innocent.
– It Just Makes Things Worse.

April 1, 2009

OMG. Reading this mornings newspaper, I get the same vibe as when I hear about bullying in schoolyards, or when I listen to Philip Zimbardo talking about evil at TED.com – “if we attack in a group, we all get away with it”. Earbooks, Storyside, Piratförlaget, Bonnier Audio, and Norstedts have decided to take advantage [...]

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Impressive Talk by Naoki Iko The Highlight of The Week

April 1, 2009

Microsoft delivered today. There were two excellent talks, the first one being by Nick Bailey of AKQA. It was a fairly traditional presentation of some very good work. Fiat’s Eco Drive, an in-car-USB-powered Nike+ for cars. Cool. Though I think that it would have been even cooler with an industry-wide call to action where Fiat [...]

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Viasat Pushing of Against Ipred Towards a Better Positioning

March 31, 2009

I‘ve written quite a bit about the Pirate Bay trials and how the music industry is undermining itself and its own business. As of tomorrow we have a new law in Sweden, the IPRED-law, allowing copyright holders to go after downloading youngsters. Any such attempt is of course entirely in vain. I’ve written about it [...]

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Communication Isn’t Everything.
There Are Also Oysters.

March 27, 2009

Communications strategy isn’t everything. There are also oysters. And scallops – raw in a shell, with a pinch of salt, pepper, a dash of olive oil and some lemon. We call them “Scallops Franck”, and we love them. So, why am I writing about this in a marketing blog? Well – besides the fact that [...]

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Telenor To Become Hero Of Internet Liberals?

March 3, 2009

The mobile telephony operator Telenor are being threatened by IFPI that they’re going to be taken to court if they don’t block The Pirate Bay for their customers. I guess taking TPB themselves to court is one thing (though counter productive), but taking Telenor to court? It will be interesting to see how far IFPI [...]

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The Bar Brawl of The Swedish Twittersphere

February 6, 2009

It all started when the fashion brand Acne started following Fredrik Wass of Bisonblog fame on Twitter. Fredrik felt spammed and wrote a heated post on his blog. Jesper Åström responded at his Online PR-blog. In essence he made very good points i think, but his angle was all crooked. Instead of heading into a [...]

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Seesmic’s Got Me Hooked. I Think.

January 25, 2009

So, Seesmic has my attention. What du you think of this Twitter-ish video service. Either it’s an amazing way to build relationships or it’s TOO intimate and will meet the same fate as video-calls on 3G-phones. (At least here in Sweden, video-calls are just dead). But so far I’m intrigued. This seems really cool to [...]

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Death of Privacy For Brands

November 12, 2008

In the last post I asked the question whether the death of privacy will improve the quality of behavior in our society. I guess this is a bit controversial. But you can see the exact same thing for brands. And here is not very controversial at all. The privacy of brands is under heavy fire [...]

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Planner Discussions Missing The Point

October 29, 2008

There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is [...]

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Death By LEGO

October 26, 2008

Image via Wikipedia I know that these are not new clips or anything, but they prove an interesting point. With “LEGO for adults”, a product that was originally intended for children expands its audience into a new category. It fascinates us to see what some incredibly creative people have put together using LEGO, and it [...]

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If Tony Robbins Was A Planner

October 23, 2008

Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I [...]

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The Social Media Wars Continue. Will MySpace Rise To Power Once Again?

October 7, 2008

There has been a lot of talk about MySpace lately. Remember MySpace? (It’s that social media place which always looked like crap because you had too much say about it’s design and too few tools to do it well). Anyway, I read about it again in Fast Company, and I get the feeling that this [...]

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Awesome Red Bull Idea, Lars Berghe, Murketing, And Alignvertising

September 11, 2008

Here’s a not to shabby idea by Red Bull: They sent out people all over the world to ask bartenders to “give me something you recommend”. If the bartender gave them Vodka Redbull, the bartender recieved an extraordinary tip, namely an Apple Ipod. Do you think that these incognito bartender charity workers got talked about? [...]

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Might As Well Have The Best

August 25, 2008

Besides the fact that I absolutely adore the legendary (and expensive) bags from Filson, they also have less than humble tagline. “Might As Well Have The Best”. I kind of like it actually. But it’s also one of those taglines that you HAVE to back up in your product. Unless you really ARE the best, [...]

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I Stand By My Belief That Einstein Would Have Made a Great Planner/Creative

August 13, 2008

In my Einstein quotes of the day, this popped up today:Innovation is not the product of logical thought, even though the final product is tied to a logical structure. Ties in nicely with the discussion of planners vs. creatives, and a comment I made earlier this week on Rory Sutherland’s blog: “In real life, we [...]

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