Brand

3 People Who Made Me Better: Sagmeister, Mäntymaa & Lindkvist

April 13, 2010

One of the major benefits of my line of work is that I get to work with a lot of amazing people from all over the world. They are consultants, designers, copywriters, strategists, marketing managers, logistics experts, event people, translators, web developers and all kinds of other specialists. Here are three of the more impressive [...]

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Why Advertising Agencies Rule

March 24, 2010

Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

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What Bill Clinton And Tiger Woods Could Learn From Amazing Ursula

February 12, 2010

“I did not have sex with that woman… miss Lewinsky” is not a good strategy. Why? Because it’s untrue. If you think back at the Clinton/Lewinsky-affair, the big issue wasn’t really that Bill was unfaithful, but rather that he kept lying himself into a corner. Tiger Woods did the same thing. In Sweden we have [...]

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How About Some Spice With That Fun Theory?

December 10, 2009

This isn’t brand new by any standards, but it reminds me (and perhaps you) that sometimes, bad ass is just… bad ass. The Subaru also seems to carry a bit more fun & punch than those german Volkmobiles, wouldn’t you say? Thanks to Juha for sharing.

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How To Apply for Work at Honesty

September 28, 2009

In these times of economic downturn and agencies firing people left and right, perhaps a couple of ideas for job applications could be in order: I see a lot of people applying for work with us by sending an email with a CV and a personal letter. Most of the time these are people that [...]

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