Business

True Story: We Survived an Emergency Landing and Went by Ambulance Plane to The Pitch

August 25, 2010

How the hell can you end up in a seduction lecture, an emergency landing, a fire truck and an ambulance plane, all on the way to a client presentation? And can you still pull off the presentation? It sounds incredible, but this is that story: A few months ago one of our biggest clients asked [...]

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The Pain of Being an Ad Man

August 18, 2010

Life of an ad man may not be physically challenging (except for yoga class), but it can be quite psychologically tough. You pitch a lot and work really hard to get to deliver out what may seem like quite small units of product. Especially in the beginning, you can work for months and months only [...]

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Walter Naeslund Speaking at Marketing Week Live in London

June 21, 2010

Super happy to announce that I will be speaking at Marketing Week Live at Grand Hall Olympia in London next week June 29. Amazing gig that I’m really looking forward to. For some reason I’ve never had a chance to speak in England. I hope we have the same sense of humor. The topic of [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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