Business

Cut, Copy, Steal. But never lie.

May 19, 2009

Recently I was involved in a campaign that we blatantly stole from another very successful campaign. At least that is what some people say. Me, I would call it a remix. We mashed up a very successful idea with a different set of ingredients, contexts and spices and relaunched it with very open references to [...]

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Record Labels are Violating the Rights of Artists

May 7, 2009

At the Esomar WM3 Conference the other day, I got a question about copyright: “But what about the rights of the artists? Do they not have the right to make money off of their work?” My answer was that the business model needs to change in a way so that digitally replicable products are considered [...]

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Your Business Card is Crap

April 13, 2009

The Honesty business cards are printed with Helvetica on uncoated paper. Slightly larger type to improve clarity. Simple as can be. It’s precisely the type of business card that this guy would HATE. Thanks to Frenne for sharing.

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Think Twice Before Even Dreaming About Using IPRED. Or Associating With Anyone Doing It.

April 5, 2009

We are now starting to see the effects of the Swedish IPRED-law, which states that copyright holders can go after individuals downloading protected content. Apparently, Swedish internet traffic has now dropped by nearly half. And since when is that a good thing? I thought traffic was valuable? I believe that you can never be quite [...]

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The Killer App of Radio Isn’t It’s Power To Disturb, Is It?

March 31, 2009

I’m sitting at RAB’s seminar at Rival. The speaker just defined “marketing effect” as how many people had noticed a campaign. WTF? I notice the bums in the park, burglars in my bedroom, and the tax collector too. But that doesn’t mean I want to develop a close relationship, do business with them or represent [...]

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Viasat Pushing of Against Ipred Towards a Better Positioning

March 31, 2009

I‘ve written quite a bit about the Pirate Bay trials and how the music industry is undermining itself and its own business. As of tomorrow we have a new law in Sweden, the IPRED-law, allowing copyright holders to go after downloading youngsters. Any such attempt is of course entirely in vain. I’ve written about it [...]

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A Very Flattering Speaking Opportunity Indeed!

March 30, 2009

I can now announce with great pride that I will be speaking at the Bring Dialogue Conference in Strömstad this summer. The topic will be how social media impacts strategies for other media channels, and it’s a topic which engages me deeply. Other speakers of the conference include business rock stars like professors Micael Dahlén [...]

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I Have Recruited.

February 26, 2009

My new project has now made its first hire. And I think it is one that will surprise you. He (it’s a he) is an amazing creative who will take lead on concept development. He is very bad with computers, slightly mad, and one of the most interesting minds I’ve met. His business card will [...]

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Augmented Intelligence And 3 Other Ways of Saving The World (And The Music Industry) From The Internet

February 23, 2009

A few days after the fact I read this article on Realtid.se. The contents of the article are nothing jaw dropping. The comments on the article however, reflect the fact that so much of this discussion is taking place well outside the realm of relevance. People are talking about whether or not artists should be [...]

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Business Travel and The Good New Days

February 4, 2009

Goodbye Jönköping. After finishing a good hotel breakfast I’m on my way back to Stockholm. I sometimes fly when I do these kinds of trips, but I must say the train is far superior. Electricity and WiFi is included in the ticket, and I can work just as easily as I can from the office. [...]

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We Are The Pick Up Artists of Business.

February 1, 2009

I‘ve said for a long time that working in marketing is a lot like picking up girls. Sorry if that sounded sexist, girl or guy is all about preference, I prefer girl. Nonetheless, it’s true. And then Carl came along and suggested that Michael Dahlén’s next book might be a “The Game – Business Edition”. [...]

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Is Web 2.0 Just a Big Baby?

January 19, 2009

Now this is a very interesting and sober article on Web 2.0. It also highlights how immature this business really is (even though it does make the case that it is really quite old for being this immature). I find it especially interesting to see that the Facebook staff consists of no less than 600 [...]

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Being Efficient in an Economic Downturn

January 14, 2009

Rock n’ roll is dead, order and neatness is here. The economic downturn puts us all in a different spot. And what does it mean for our business? Well, reason would suggest two things – first, people will need to change their priorities. New business will be a tougher job, and there will be less [...]

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MySpace 2.0 Launched

November 10, 2008

A while back I wrote about MySpace on my other blog (which has been asleep for some time now while I’ve been busy with this one). Last night MySpace launched it’s 2.0 version, and that is of course big news for the world of social media. I haven’t played around with it much yet, but [...]

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Social Media’s Finest Hour

November 5, 2008

In an effort to keep this blog non-political (oh well, at least a little bit of effort), we’ll not talk too much here about the political effects that this historic event will have on America and on the world (Yeahj! Go Obama cries Walter from his desk a little too loudly!). Instead, we’ll talk about [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Jedi Training Lecture

October 27, 2008

Today will be a day of lecturing on globalization, economics, outsourcing, transaction costs, the upside-down Coase Theorem, and what that has to do with the changing media landscape. Try for example to do a parallell reading of Friedman‘s “The World Is Flat” and Forrester Research‘s “Groundswell” or Shirky’s “Here Comes Everybody“, and move straight from [...]

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If Tony Robbins Was A Planner

October 23, 2008

Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I [...]

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Shame On (some of) You!

September 24, 2008

I’m not sure that everybody is taking the shift in the media landscape seriously. In Clay Shirky’s talk from 2005 that I showed you the other day, he’s talking about how the invention of the printing press sent us into a couple of hundred years of chaos, and how the internet is going to do [...]

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