May 5, 2010
Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There [...]
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March 24, 2010
Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]
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