camera

Let soak in for 2 or 3 minutes or until you see GOD!

March 26, 2009

People sometimes ask me what I mean when I talk about Honesty’s communication model. And in response, well, let me tell you a story: Last night I briefly attended one of these cool VIP-ish happenings where you get a goodie bag upon leaving. Though not entirely aimed at me (mostly women’s beauty products in there), [...]

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When You Get $40,000 Image Quality For $500, The Singularity is Near

November 17, 2008

The prosumer revolution is no joke. And it has been brought about by different factors. One, obviously, is the ease of publishing and distribution along with its the radical drop in cost. Another is the set of psychological incentives activated by social media. And yet another is the dramatic democratization of production equipment, which is [...]

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What’s the word?

June 13, 2008

Digital. What kind of word is that. Everything is digital these days. In fact, things that are not digital are often very lifestyle oriented – vinyl records, morning paper (with obligatory steaming coffee), cameras with film in them. I feel that for a lot of agencies, digital is what things are. So when we say [...]

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Cannes Countdown: T Minus 3 Days

June 11, 2008

We just passed midnight and it’s now thursday. That means Walter is entering special preparation mode for Cannes coverage. Lift off is now three days away. Camera? Check.Video Camera? Check.Ultra bloggable Macbook Air? Check. All you have to do now is flinch, and I’ll be on you like a hawk. Walter Naeslund will miss nothing [...]

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Danger! Watch Out for Strange Animals Between Riche and Berns.

February 25, 2008

Saturday was amazing. Unfortunately I forgot to charge the battery in my camera, and thus – I won’t be able to prove some of the most unbelievable events, like the part where me and Saurab spotted a strange strange animal in Berzeeli Park. More on that in a little while. The night started with a [...]

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Saturday and The Mirror Conspiracy

February 9, 2008

Good morning! Let’s take it from the top.This is outfit of the day!(Hat from Marc Jacobs, scarf from a Manhattan street salesman, leather jacket from Whyred, hoodie from American Apparel, jeans from WeSC). Dressed to kill. Now off for breakfast with “queen of words” miss K. (If this girl goes into journalism it will be [...]

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Digitals That Are Forever

February 7, 2008

It finally happened. Somebody did what I’ve been predicting for the past 3 years. That somebody started offering hardware upgrades for their digitals. And who would if not Leica. For their M8-cameras. It’s been obvious for a while that it’s a bad idea to view a digital camera purchase as an investment. Technology moves so [...]

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My most expensive friend

January 22, 2008

Oh, and by the way. Magnus is in town. He always makes me feel like I have to ditch my Nikon-setup for a Leica one. I believe he’s right. He is not good for me.

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Mikael Knight Rider and Some Cool New Contacts

January 20, 2008

Oh, contacts with built in display (via Zeus Jones). That’s cool. Moreover it solves a problem me and my brother discussed during a night time drive a couple of years ago. My brother Mikael has a particular interest in artificial intelligence and wrote his masters thesis for Volvo on the topic of making a car [...]

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Another day at the office.

November 27, 2007

Today was a day of production. Not the kind where you run around on set shouting in a megaphone, or passionately discussing camera angles and styling. No. This day was about sitting down, with my dying Powerbook (yes, not Mac Book) in my lap, writing. And writing. And writing. I’ve written basically two things. One [...]

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