Cannes 2008

Technology Clowning

June 23, 2008

There was A LOT of talk about technology at Cannes this year. A lot of talk about social networks. And mobile. I think there is much confusion about technology. Being an old media technology engineer, I guess I should embrace and defend technology, but even though I love technology, I don’t view it as an [...]

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Increasingly Social Media

June 23, 2008

I think that perhaps the most buzzword-laden and empty talk in Cannes might have been Go Viral’s one. I shall here provide a vizualization in support of my thesis. The vizualization shows the text from the seminar program and is provided by Wordle. “Social” and “Media” are the biggest buzzwords, no surprise there, but note [...]

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The Walter Awards 2008!

June 22, 2008

The Walter Awards for best dressed agency of the year 2008 goes to… GARBERGS! Congratulations! And here is what the jury had to say: “More a family than an agency, Garbergs not only dress impeccably stylish, they also pull together a nice symphony of color and form. It’s not the individual pieces, or even the [...]

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The Agency Void

June 22, 2008

I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are [...]

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Cannes Day X: Tony Bennett

June 19, 2008

Forgot to mention. Yesterday I saw Tony Bennett talk about music. TONY BENNETT! Need I say more than SAAAAN FRAAAAN SISCO!

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Cannes 2008 Day & Night X

June 19, 2008

After watching the game and being treated to a great dinner with the stars of Forsman & Bodenfors (thanks!), the night turned in a whole new direction. The fun, but oh so dangerous Bâoli was our next destination. Johan from Ruth and this wickedly beautiful planner from SWE were all over the place. And she [...]

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Cannes 2008 Day X: Sweden vs. Russia

June 19, 2008

We lost the soccer game, but had a great time. Garbergs and Forsman & Bodenfors were among the new arrivals.

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Cannes 2008 Day X: Colony Pool Party

June 19, 2008

Colony threw an amazing pool party with barbeque, great people and fantastic athmosphere. Thanks for having us! Johan Jäger of Jung von Matt was there, and he always makes me think of Almost Famous for some reason. Great film.

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Cannes 2008 Day X: R/GA

June 19, 2008

Like I said, seminars are getting better. The R/GA one about Nike+ and three other Nike projects was interesting. Though perhaps a bit shallow (hey, they only had 45 minutes), their projects are impressive. For the sheer scale of it, The Human Race-project is also interesting, gathering 1 million people to run on one single [...]

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Cannes 2008 Day X: Wunderman

June 19, 2008

The Wunderman talk, featuring Nick Moore was one of the better ones this far. Clearly one of the not so many who has really put thought into digital communications (or simply 2008 situation for communicators). Interesting company as well. I’ll keep a closer eye on them. Nick’s statement of “don’t make big campaigns, create ongoing [...]

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Cannes 2008 Day X: Invasion & Psychology

June 19, 2008

Cannes is now under siege. There are so many advertising people here now, from Sweden and elsewhere, it’s just ridiculous. Counting days doesn’t feel relevant anymore. It’s just intense. Seminars seem to have picked up ever so slightly in quality. MRM Worldwide at least had the sense to put psychology at the center of their [...]

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Cannes 2008 Day 3: Lunch

June 17, 2008

Lunch down at the JC Decaux beach site consisted of two crossed asparagus and champange. In the company of Manne Schagerström (of Berghs fame) and Johan Fredrikzon from Ruth.

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Cannes 2008 Day 2: Evening Talks

June 17, 2008

Dinner was an orgy on fabulous salt baked Sea Bass. Very nice. We had great food, great wine and great talk over dinner with the from Identity Works and Hyper Island delegates. Great people, smart people, and really nice people to hang out with. From there we went on to Martinez where we met up [...]

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Cannes 2008 Day 2: Inspiration

June 17, 2008

Identity Works were enjoying the perks of Cannes yesterday. (In the pics: Creative Director Helena, Chairman of The Board Johan, CEO Catarina and… me! Design is also a hot topic in Cannes as it has it’s own category for the first time in Cannes Lions history. After running into several people eager to discuss branding [...]

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Cannes 2008 Day 2: Congratulations Hanna!

June 17, 2008

Hanna and Åkestam.Holst won a Gold Lion for their hatching-egg-in-down-jacket-campaign for Playground. Congratulations!

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Cannes 2008 Day 2: Dada. Data. Alpha. Beta.

June 17, 2008

Ogilvy held a massively promoted talk today called Dada. Data. Alpha. Beta. It’s basically Ogilvy’s view on the communication of today. Interesting of course to see where Ogilvy is at in their thinking. As expected, the talk provided nothing new, but did have its benefits. It was a nicely packaged view on what has happened [...]

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Cannes 2008 day 2: Unpredictable

June 16, 2008

Cannes is all about unpredictability. What you thought was going to be great turned out to be incredibly bad, while you can suddenly stumble upon great stuff. So far this has been very true about day 2 of Walter Naeslund in Cannes. On a completely different note, people have really started dropping into Cannes. I’ve [...]

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Cannes 2008 Day 2: Breakfast & Schedule

June 16, 2008

Breakfast in the sun by the sea. Next stop: The Festival Palace. At the palace we’re watching some some film right now. Mixed highs and lows. In 20 minutes we’ll check out some digital workshops by Wunderman and MySpace and later a seminar by Ogilvy. Stay tuned and I’ll be back with my reviews of [...]

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Cannes 2008: Day 1

June 15, 2008

So. Walter Naeslund has landed in Cannes. Hotel fixed. Quick social call to Social Club in the marina, visiting their obligatory 50-footer. Markus had cut his hair. Nice. Some food of course. Coffee. You know, the usual french routine. The seminar on viral marketing was all hyped and ended in disappointment for me. I’m growing [...]

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Reporters Everywhere

June 15, 2008

Waiting at the Arlanda gate, I’m spotting media reporters everywhere. All leaving for Cannes early. All looking hungry. Am I one of them? I’m wearing my summer hat.

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