clients

Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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True Story: We Survived an Emergency Landing and Went by Ambulance Plane to The Pitch

August 25, 2010

How the hell can you end up in a seduction lecture, an emergency landing, a fire truck and an ambulance plane, all on the way to a client presentation? And can you still pull off the presentation? It sounds incredible, but this is that story: A few months ago one of our biggest clients asked [...]

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The Pain of Being an Ad Man

August 18, 2010

Life of an ad man may not be physically challenging (except for yoga class), but it can be quite psychologically tough. You pitch a lot and work really hard to get to deliver out what may seem like quite small units of product. Especially in the beginning, you can work for months and months only [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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How To Cheat Your Client and Why You Shouldn’t

May 5, 2010

Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There [...]

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Red Haired Iron Lady Designer to Honesty

April 12, 2010

We’re on a bit of a hiring streak at the agency. For a while now we’ve been on the look out for an art director with amazing designer skills and a production manager / producer. We’ve also been scouting for a project manager and a strategist. And now we’ve come about half way. Last Thursday, [...]

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Why Advertising Agencies Rule

March 24, 2010

Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

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It’s Not a Forsman & Bodenfors / Lowe Brindfors-problem. It’s an Industry Problem.

September 16, 2009

After quite a few comments and a two interviews, I would like to clarify here on the blog that this is by no means an attack on Forsman & Bodenfors or Lowe Brindfors. They are just providing us with very clear and good examples to learn from. This is a problem for a big chunk [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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“The School Web is Not Primarily a Matter of Communication…”

September 3, 2009

Thanks to all for your interest in yesterday’s post about Forsman & Bodenfors, Svenska Kyrkan, and Google. It led to many interesting conversations both in the comments of the post, on Twitter in my email inbox, on Facebook, and over the phone. Wasn’t quite prepared for that kind of response. So, thanks! Today I want [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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Help! Social Media Is Dying!

January 31, 2009

Soon, the term “social media” will be so overused that it really has no positioning value. This will certainly affect us since we are claiming just that position on the market. I guess we’re already there. Every agency out there is running around shouting social media at anything resembling a client. So far I’ve seen [...]

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Welcome to The Ultimate Walter Naeslund!

December 1, 2008

So this is what it finally came down to. Walternaeslund.com. I guess I can’t go further than the ultimate personalization. The Very Best of Walter Naeslund will be a very generous showcase of my work. I will never talk about clients here, but you will get a lot of research and strategy here for free. [...]

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Give Hope for The Childhood Cancer Foundation Launched

November 19, 2008

Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to [...]

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Social Media’s Finest Hour

November 5, 2008

In an effort to keep this blog non-political (oh well, at least a little bit of effort), we’ll not talk too much here about the political effects that this historic event will have on America and on the world (Yeahj! Go Obama cries Walter from his desk a little too loudly!). Instead, we’ll talk about [...]

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Death of Advertising, Take 5.

September 8, 2008

I know you’ve heard this before, but most communications people still seem incredibly campaign-focused. What about the continuous work? I believe we have to start seeing ourselves less as print-factories and more like managers, doing continuous work to keep our clients in the spotlight. It’s just like managing a celebrity. Think Samantha Jones. For one [...]

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Passwords, pass-pics and pass-songs. Could this be made into a campaign?

August 12, 2008

We all hate memorizing passwords. I do too. Computer Security was one of the last advanced courses I took before getting my media technology M.Sc., and still, I’m as bad as anyone at maintaining good password security routines. It’s just a pain. Enter ObPwd, another achronym representing “Object-Based Passwords”. What if a song, a picture [...]

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The Agency Void

June 22, 2008

I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are [...]

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