clients

The Pain of Being an Ad Man

August 18, 2010

Life of an ad man may not be physically challenging (except for yoga class), but it can be quite psychologically tough. You pitch a lot and work really hard to get to deliver out what may seem like quite small units of product. Especially in the beginning, you can work for months and months only [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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It’s Not a Forsman & Bodenfors / Lowe Brindfors-problem. It’s an Industry Problem.

September 16, 2009

After quite a few comments and a two interviews, I would like to clarify here on the blog that this is by no means an attack on Forsman & Bodenfors or Lowe Brindfors. They are just providing us with very clear and good examples to learn from. This is a problem for a big chunk [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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“The School Web is Not Primarily a Matter of Communication…”

September 3, 2009

Thanks to all for your interest in yesterday’s post about Forsman & Bodenfors, Svenska Kyrkan, and Google. It led to many interesting conversations both in the comments of the post, on Twitter in my email inbox, on Facebook, and over the phone. Wasn’t quite prepared for that kind of response. So, thanks! Today I want [...]

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5 Questions and 9 Answers About The Future of The Internet – My Hyper Island Interview

August 27, 2009

A couple of days ago I was contacted by students at Hyper Island for an interview about the future of digital communication. Here are their questions and my answers: 1. What do you think will happen in the future regarding digital media? For example real time applications, Flash, Adobe Scene 7, Motion Graphics, Mashups? Innovation [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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Help! Social Media Is Dying!

January 31, 2009

Soon, the term “social media” will be so overused that it really has no positioning value. This will certainly affect us since we are claiming just that position on the market. I guess we’re already there. Every agency out there is running around shouting social media at anything resembling a client. So far I’ve seen [...]

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Welcome to The Ultimate Walter Naeslund!

December 1, 2008

So this is what it finally came down to. Walternaeslund.com. I guess I can’t go further than the ultimate personalization. The Very Best of Walter Naeslund will be a very generous showcase of my work. I will never talk about clients here, but you will get a lot of research and strategy here for free. [...]

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Give Hope for The Childhood Cancer Foundation Launched

November 19, 2008

Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to [...]

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