clients

Cannes 2008 Day 2: Inspiration

June 17, 2008

Identity Works were enjoying the perks of Cannes yesterday. (In the pics: Creative Director Helena, Chairman of The Board Johan, CEO Catarina and… me! Design is also a hot topic in Cannes as it has it’s own category for the first time in Cannes Lions history. After running into several people eager to discuss branding [...]

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Some Fresh Air Into The Stale World of Internet Advertising

May 12, 2008

It feels like the advertising industry is lagging behind when it comes to the Internet. When looking around I get the feeling that campaigns winning prizes and fame have all been done before, and that the core idea has been around for years and years. I don’t know why. Perhaps the jury people don’t know [...]

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Heads Up Agencies, Here Comes Google TV Ads!

May 5, 2008

Google is in the Internet business, right? And if they are, you can imagine them talking down on television as a medium, right? But it’s just not Google’s way to do things. They never whine, bitch, or complain. Instead they attack. Google TV-ads is their latest product. It lets anyone with a valid credit card [...]

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Agencies: Forget Web 3.0. At least for now.

March 25, 2008

I went for a walk yesterday in the spring sun of Södermalm with Carl Waldecrantz from Superstrikers. We discussed Web 3.0 and the dangers of that concept. Everyone wants to claim it. I’ve heard it several times now. F&B for one mentioned it for their new site which has been “coming soon” now for longer [...]

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Nice Flippin’ Le Bureau

March 20, 2008

Very smart. Resumé writes that the Stockholm agency Le Bureau flip things around and invite clients to come pitch for them. Key smartness factors:1. They get publicity.2. They make themselves attractive. A recent study by writer-mega-talent Karin Moberg shows that in the personals, the majority of guys brag about themselves while women say what they [...]

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Viral Punishment is the New MAAS.

January 11, 2008

Today has been a day of expensive shopping, meetings and work. Right now I’m writing to you from the pool area of The Standard Hollywood, one of my favorite hotels in the world, sipping calmly on a watermelon Mojito. Nice. Wired is one of my favorite magazines. The latest issue was unusually good. I recommend [...]

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