Communication Trends

Virals, Obama and Street Fighting

January 21, 2009

Lesson number one. Never release a “viral” close to the inauguration speech, if it’s not a spoof of it. Pretty much everything spreading fast right now is Obama in one form or another. That said, I think that one of the fastest growing non-Obama-virals right now is quite interesting conceptually. They’ve actually created a rudimentary [...]

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Being Efficient in an Economic Downturn

January 14, 2009

Rock n’ roll is dead, order and neatness is here. The economic downturn puts us all in a different spot. And what does it mean for our business? Well, reason would suggest two things – first, people will need to change their priorities. New business will be a tougher job, and there will be less [...]

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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Dead End Advertising is Dead

December 3, 2008

I love seeing how campaigns take on their own life. How we create things where we don’t know exactly how people out there are going to transform or recreate them. Creating life. Advertising is boring me to death, but communication is not. We are entering a new era. This time we truly are. Very few [...]

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Force-Feed Clay Shirky To The Music Industry

September 22, 2008

If I could do one thing, it would be to force-feed this speech to people in the music business. And this, mind you, is from 2005. Similar Posts: Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music. 2009 Free Spotify Advice Think Twice Before Even Dreaming About Using IPRED. Or Associating [...]

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Awesome Red Bull Idea, Lars Berghe, Murketing, And Alignvertising

September 11, 2008

Here’s a not to shabby idea by Red Bull: They sent out people all over the world to ask bartenders to “give me something you recommend”. If the bartender gave them Vodka Redbull, the bartender recieved an extraordinary tip, namely an Apple Ipod. Do you think that these incognito bartender charity workers got talked about? [...]

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Death of Advertising, Take 5.

September 8, 2008

I know you’ve heard this before, but most communications people still seem incredibly campaign-focused. What about the continuous work? I believe we have to start seeing ourselves less as print-factories and more like managers, doing continuous work to keep our clients in the spotlight. It’s just like managing a celebrity. Think Samantha Jones. For one [...]

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A Visit To Gaming Wonderland

September 3, 2008

The other day I visited computer game giant EA’s Swedish branch DICE. From their fantastic and huge offices, sprinkled with amazing Phillippe Starck designed lamps and furniture, I overlooked Stockholm from 100 meter+ panorama windows, while sipping away on a latte. Am I in the wrong business I wondered? This two floor mega office houses [...]

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Reinforcements Arriving To The Trad-Side

August 11, 2008

Turns out Tove and Olle Langseth, who left Lowe Brindfors earlier this month, are going to heavyweight trad-ad agency DDB Stockholm. Not entirely surprising, and a move that strengthens DDB’s position as the main traditional advertising agency in Stockholm. Similar Posts: SEO-Failure Topping Lowe Brindfors Search It’s Not a Forsman & Bodenfors / Lowe Brindfors-problem. [...]

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Digital Design Is Still a Child

August 7, 2008

Humanity has been pretty good at graphic design for quite some time now (though we may have called it something else early on). The same goes for packaging design. Sure there have been plenty of innovations along the way such as the printing press, photography and modern day packaging technology, but still. I guess you [...]

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