Communication Trends

Virals, Obama and Street Fighting

January 21, 2009

Lesson number one. Never release a “viral” close to the inauguration speech, if it’s not a spoof of it. Pretty much everything spreading fast right now is Obama in one form or another. That said, I think that one of the fastest growing non-Obama-virals right now is quite interesting conceptually. They’ve actually created a rudimentary [...]

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Being Efficient in an Economic Downturn

January 14, 2009

Rock n’ roll is dead, order and neatness is here. The economic downturn puts us all in a different spot. And what does it mean for our business? Well, reason would suggest two things – first, people will need to change their priorities. New business will be a tougher job, and there will be less [...]

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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Dead End Advertising is Dead

December 3, 2008

I love seeing how campaigns take on their own life. How we create things where we don’t know exactly how people out there are going to transform or recreate them. Creating life. Advertising is boring me to death, but communication is not. We are entering a new era. This time we truly are. Very few [...]

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Force-Feed Clay Shirky To The Music Industry

September 22, 2008

If I could do one thing, it would be to force-feed this speech to people in the music business. And this, mind you, is from 2005.

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