Communication Trends

Awesome Red Bull Idea, Lars Berghe, Murketing, And Alignvertising

September 11, 2008

Here’s a not to shabby idea by Red Bull: They sent out people all over the world to ask bartenders to “give me something you recommend”. If the bartender gave them Vodka Redbull, the bartender recieved an extraordinary tip, namely an Apple Ipod. Do you think that these incognito bartender charity workers got talked about? [...]

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Death of Advertising, Take 5.

September 8, 2008

I know you’ve heard this before, but most communications people still seem incredibly campaign-focused. What about the continuous work? I believe we have to start seeing ourselves less as print-factories and more like managers, doing continuous work to keep our clients in the spotlight. It’s just like managing a celebrity. Think Samantha Jones. For one [...]

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A Visit To Gaming Wonderland

September 3, 2008

The other day I visited computer game giant EA’s Swedish branch DICE. From their fantastic and huge offices, sprinkled with amazing Phillippe Starck designed lamps and furniture, I overlooked Stockholm from 100 meter+ panorama windows, while sipping away on a latte. Am I in the wrong business I wondered? This two floor mega office houses [...]

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Reinforcements Arriving To The Trad-Side

August 11, 2008

Turns out Tove and Olle Langseth, who left Lowe Brindfors earlier this month, are going to heavyweight trad-ad agency DDB Stockholm. Not entirely surprising, and a move that strengthens DDB’s position as the main traditional advertising agency in Stockholm.

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Digital Design Is Still a Child

August 7, 2008

Humanity has been pretty good at graphic design for quite some time now (though we may have called it something else early on). The same goes for packaging design. Sure there have been plenty of innovations along the way such as the printing press, photography and modern day packaging technology, but still. I guess you [...]

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