Communication Trends

Entertain and Thou Shall Be Read

May 14, 2008

A few days ago I felt the need to start another blog – a blog that is everything Walter Naeslund is not. (I won’t tell you exactly where it is. It might be a good thing to keep brand consultancy separate from the dark side of the force). But what’s interesting is that the new [...]

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I Talk The Walk

May 14, 2008

Sometimes people whisper about people that just talk and never do. I think that they probably whisper that about me sometimes. Understandably. I do talk a lot. And write a lot (around 400 posts and counting). And I don’t have production managers, project managers, receptionists, assistants, or a cleaning staff. Sure that lowers my production [...]

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Google Friend Connect launched. Analysis coming soon.

May 13, 2008

Google finally released Friend Connect, and are bringing things closer to “Internet as a platform”. I haven’t had time to really dive into it, but I promise to do so shortly and come back with my analysis. It feels like the war is on for real between Google, Facebook and MySpace now, and this could [...]

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Some Fresh Air Into The Stale World of Internet Advertising

May 12, 2008

It feels like the advertising industry is lagging behind when it comes to the Internet. When looking around I get the feeling that campaigns winning prizes and fame have all been done before, and that the core idea has been around for years and years. I don’t know why. Perhaps the jury people don’t know [...]

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Gapminder is not new, but it’s brilliant

May 12, 2008

For any planner, the gapminder.org site is like a candy store. I’ve never seen anyone making sense of “boring” data the way Hans Rosling does, and I can’t help thinking how guilty we are of abusing data in this business. I’m not famous for being a numbers research type of guy, but it’s a secret [...]

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The Death of Web Agencies

May 10, 2008

A creative at one of Sweden’s biggest agencies insists that web production is heading the same way as film production. That advertising agencies will get treatments from several different web production companies and get to choose which agency will get to produce. I’m not so sure. First of all, in the sort term, demand for [...]

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More Seth: The Passion Pop Gulf

May 7, 2008

Seth Godin writes about the dangers of getting stuck in the middle in this post. True to form he has a brand name for his concept, and he calls it The Passion Pop Gulf. And it looks like this: He pulls examples from the music biz, which are relevant, but really, I wonder if not [...]

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The Invisible Internet

May 5, 2008

Perhaps one day we’ll laugh at the fact that we once had something called a “web browser”. Maybe it will sound just as stupid as having a generic “electricity browser” where you can choose from “light”, “hair dryer”, and “vacuum cleaner”. I don’t know. Let me elaborate: What do you use the web for? Personally [...]

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Heads Up Agencies, Here Comes Google TV Ads!

May 5, 2008

Google is in the Internet business, right? And if they are, you can imagine them talking down on television as a medium, right? But it’s just not Google’s way to do things. They never whine, bitch, or complain. Instead they attack. Google TV-ads is their latest product. It lets anyone with a valid credit card [...]

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Innovation, Discrimiation, and What Einstein Has to Say About It

April 29, 2008

“What does a fish know about the water in which it swims all its life”? Smart guy – that Einstein character. I’m telling you – Einstein would have made a great planner. It also says something about the value of interdisciplinary endeavors. It reminds me of the Ronald Jones seminar we had at an agency [...]

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Is The Brand of Green Going Stale?

April 28, 2008

There is not much left in the world that is not green, organic, and sustainable. If I want to be evil and don’t care for mother Earth, I’m really stuck with a pitiful selection of Earth-abusing stuff. When I was in New York the other week the apple was really greener then big. Everybody wants [...]

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Goodbye Advertising

April 22, 2008

Read this ad. Go on. What do you think that the big agencies are saying about this ad (assuming they have read it, which they haven’t)? Perhaps they are saying “If they deliver on that promise, I love them”. Isn’t that the defense that the Cannes-winning old school agencies always put up: “yeah yeah, all [...]

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WNOA: The World’s First Open Source Advertising Agency

April 22, 2008

What’s better than a free lunch? Well, sometimes, the lunch that you pay for is better. Here is why: Lionell Robbins’ definition of economics from 1935: “Economics is a science which studies human behavior as a relationship between ends and scarce means which have alternative uses” doesn’t accurately describe the field of economics as noted [...]

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Och deras namn betyder… avvikelse.

April 14, 2008

Anomaly är världens mest innovativa kommunikationsbyrå om man får tro tidningen Fast Company’s lista över världens mest innovativa företag. (De är på plats 24. Designbyrån IDEO är på plats 5 men är mer inriktade på industridesign). På samma lista är Google nummer ett och Apple nummer två, så det är ingen brist på konkurrens. Varför [...]

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SBT – State Based Targeting

April 13, 2008

What is television? Really? Moving images? Is is broadcast infrastructure? I ask the question because the television broadcasters need to ask themselves just that question. What are they going to do in the future? What is the core of their business that they’re going to stick by when technology and behaviour changes? I ask the [...]

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Is Our Agency Model Outdated?

April 8, 2008

My friend Nina wrote this post (in Swedish) about planning and the role of the planner. It’s a relevant discussion. Actually, it’s relevant to discuss every role of an agency in the light of the current changes in the media landscape. There are several possible ways to model an agency, but to make it simple [...]

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We Beat Adidas & Puma

March 28, 2008

Apparently we won the people’s choice award in Dagens Media for most brand building campaign for WeSC against Adidas by 180 Amsterdam and Puma. Fun! We also did a few crying ones with Jason Lee and some other amazing people (love you all). I’ll show you those next week if you haven’t seen them yet [...]

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Design Clichés of Web 2.0

March 26, 2008

Not to long ago my favorite agency Zeus Jones put up a good post on the design clichés of web 2.0. Now that we’re on the topic, I thought I should bring it up. The slide below from Zeus Jones says it all. Or to quote Adrian, “Of course you wouldn’t knowingly give up all [...]

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Sugarcoated Thoughts on Communication

March 26, 2008

I recently went through an experimental period on this blog where much of the blog content was about my diary as an ad man, featuring plenty of pictures and diary entries about parties, coffee breaks and fashion choices. Did more people read it? Yes. Was I criticized for being shallow? Yes. The point of this [...]

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Diggin’ deeper into 3.0

March 25, 2008

On the sensitive subject of Web 3.0 this post and this post are both worth reading (Thank’s Carl). Personally I think they’re both right and wrong. What I suggest is that Web 3.0 is about abstracting one layer and letting the layer below take care of itself. Of going beyond the “five star rating system” [...]

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