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How To Cheat Your Client and Why You Shouldn’t

May 5, 2010

Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There [...]

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Here Comes The Social Internet Bank!

January 31, 2010

Money is important to us. Control over our life situation is too. But then, how can we possibly accept Internet banks as they are today. How can we possibly think that it’s okay to, say, not be able to get a visual overview analysis of our expenses and incomes? How can we possibly put up [...]

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Clownvertising, Terrorism, and Candy Cane Briefs

December 17, 2009

I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the [...]

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Is Spotify the Darth Vader of Music?

September 8, 2009

As Spotify launched their iPhone app, the crowd cheered. The talented SEO-expert (and comedian) Simon Sundén publishes the follwing graph of Spotify Premium sales that went viral amongst us nerds. Half us us thought is was true, and who knows, it may be. But even if this graphic joke isn’t true, it illustrates something quiet [...]

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The Hang Glider Theory – How to Survive Disgusting Domino’s Pizza Clips and More.

September 7, 2009

I love to theorize about social behavior and how it relates to our behavior on the internet. But sometimes I get the urge to be just a little more practical about things. How can we actually use all this theory? Before we dig into what I call The Hang Glider Theory, let’s gossip a little. [...]

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Q&A From The BBH Labs Post on Honesty

September 4, 2009

Yesterday, BBH Labs wrote an interesting post commenting on some of my thoughts on internet transparency and gossip. The post itself, as well as the comments, are well worth a read. Since it’s one of my favorite topics, I naturally wanted in on the discussion myself, but as I started writing a comment on their [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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It’s a War Between Conservatives And Innovators

April 18, 2009

I encourage everyone to cut out and frame today’s editorial in DN. It’s one of the strangest editorials I have read in a newspaper of a democratic country, and it will probably be worth money some day. Since it was an editorial, I actually considered cancelling my subscription. But then I read this article, which [...]

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Fresh Angle From Skittles.com

March 2, 2009

The new Skittles.com is pretty cool. We’ve all talked about for a while now to aggregate content from different places to a central hub. Skittles takes a different angle and basically turns their .com into a remote control for other locations where they are present. I’m not sure yet how it’s going to work, but [...]

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Help! Social Media Is Dying!

January 31, 2009

Soon, the term “social media” will be so overused that it really has no positioning value. This will certainly affect us since we are claiming just that position on the market. I guess we’re already there. Every agency out there is running around shouting social media at anything resembling a client. So far I’ve seen [...]

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The Privacy of Evil – Part Two

November 25, 2008

This is the second part of my idea sketch on privacy and integrity. The first part can be found here. There is also an interesting comment on that post by Michael Dahlén where he talks about information symmetry, a theme that I’ll adress later in this post. In this second part I will show you [...]

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Death of Privacy For Brands

November 12, 2008

In the last post I asked the question whether the death of privacy will improve the quality of behavior in our society. I guess this is a bit controversial. But you can see the exact same thing for brands. And here is not very controversial at all. The privacy of brands is under heavy fire [...]

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Will The Death of Privacy Make The World A Better Place?

November 12, 2008

Some things in life are just taken for granted and are rarely questioned. Privacy is one of those things. It’s implicitly agreed upon by everybody that privacy is a good thing, and that maintaining personal integrity is one of the major challenges of web 2.0. I would like to question this. Let’s go back to [...]

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Planner Discussions Missing The Point

October 29, 2008

There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is [...]

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Using Facebook on iPhone Gives You a Glimpse of The Future

July 11, 2008

If you are a loyal reader of this blog, you might remember the “Open Social”-period, when I wrote a lot about what happens after Facebook. Especially, I had one post called “Open Permissions The Killer App of 2008″ where I talked about how contacts would be handled in a perfect world. I think Facebook are [...]

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Resumé TV From What Felt Like The 80′s

June 6, 2008

Our Swedish advertising newspaper Resumé are running a documentary about the Swedish advertising world. In the first episode they visited first the Swedish Consumers Association (advertising skeptics) and then the Advertising Association of Sweden (pro advertising). They also visited some Swedish politicians. What was noteworthy was the prevailing view of advertising as something that people [...]

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Facebook on The Defensive

May 18, 2008

Seems like the Facebook vs. Google-battle is heating up. Facebook just suspended participation in Google’s Friend Connect program giving the following explanation: “We’ve found that it redistributes user information from Facebook to other developers without users’ knowledge, which doesn’t respect the privacy standards our users have come to expect and is a violation of our [...]

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Spies Like Us

January 28, 2008

This is the latest weapon in my communications arsenal. The Ricoh GR II. Great fixed 28mm optics, fully controllable settings, RAW-format and extremely sturdy. Like a mini SLR, but very discreet. I’m in love. Who wants to buy my Nikon rig? (Ps. Click the pic above to check out mad build quality. Bet you can [...]

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Just Another Manic Monday

January 28, 2008

The Stockholm Fashion week is back! After spending the entire day working on the startup of a new web project, taking off to see Carin Wester’s creations beeing paraded on the catwalk was just perfect. A really good show in a packed Berns was accentuated by a particularly good men’s collection for once. Fun! From [...]

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