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Walter’s Weekend

January 28, 2008

It’s been an interesting weekend. Friday night was kicked off in the recording studio, followed by fantastic oysters and Champange at Pontus and, not least, tunnbrödrulle and pucko at Tullfritt. Can’t beat that combo. From that the evening escalated with a party at the photographers agency Adamsky. “Everyone was there” is an accurate description. It [...]

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The Story of The iBuzz Bee-Wax Battery

January 20, 2008

This might turn out to a bit of a long one, so go grab a cup of coffee first if you wish. Done? Ok, let’s go. The other day I was struck by a perspective that I’ve touched upon before. Text. The renaissance of the copywriter. In a world of quick laughs and flashy web, [...]

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Google to conquer more of the world?

November 30, 2007

“Google to bid for wireless spectrum“.This headline, as technical and dull as it may sound, is actually quite dramatic. If Google is to control the 700MHz spectrum, it will have control of the most sophisticated and powerful wireless network in the US. And since the Google way is all about information openness and server side [...]

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OK, can we skip this word "viral" already?!

November 13, 2007

I did also appreciate Seth Godin’s original “Idea Virus”-era, but that was back in the early noughties. What has since been known as viral marketing is what we should all be doing. Only, the word viral, apart from being totally abused and misused, doesn’t make sense semantically. What we are doing is social marketing. It’s [...]

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