Creative director

Honesty’s Creative Directors Give a Rare Interview

June 3, 2010

Unlike me (note to self), Honesty’s two creative directors (and partners) are humble guys. They rarely speak to the press and prefer to close the door to their room, pour a cup of coffee, put their feet up on the table, and just churn out ideas like mad. That’s just how they are. But in [...]

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SEO-Expert Simon Sundén to Honesty!

November 9, 2009

Yesterday I cleared a desk for our new partner at Honesty who has his first day at the agency today. And this is not just any random guy, but one of Europe’s leading experts on SEO and search marketing, Simon Sundén. As many of you know, I’ve been quite frank in my criticism of the [...]

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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

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Impressive Talk by Naoki Iko The Highlight of The Week

April 1, 2009

Microsoft delivered today. There were two excellent talks, the first one being by Nick Bailey of AKQA. It was a fairly traditional presentation of some very good work. Fiat’s Eco Drive, an in-car-USB-powered Nike+ for cars. Cool. Though I think that it would have been even cooler with an industry-wide call to action where Fiat [...]

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