Creative director

Honesty’s Creative Directors Give a Rare Interview

June 3, 2010

Unlike me (note to self), Honesty’s two creative directors (and partners) are humble guys. They rarely speak to the press and prefer to close the door to their room, pour a cup of coffee, put their feet up on the table, and just churn out ideas like mad. That’s just how they are. But in [...]

0 comments Read the full article →

SEO-Expert Simon Sundén to Honesty!

November 9, 2009

Yesterday I cleared a desk for our new partner at Honesty who has his first day at the agency today. And this is not just any random guy, but one of Europe’s leading experts on SEO and search marketing, Simon Sundén. As many of you know, I’ve been quite frank in my criticism of the [...]

4 comments Read the full article →

Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

1 comment Read the full article →

Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

1 comment Read the full article →

Impressive Talk by Naoki Iko The Highlight of The Week

April 1, 2009

Microsoft delivered today. There were two excellent talks, the first one being by Nick Bailey of AKQA. It was a fairly traditional presentation of some very good work. Fiat’s Eco Drive, an in-car-USB-powered Nike+ for cars. Cool. Though I think that it would have been even cooler with an industry-wide call to action where Fiat [...]

1 comment Read the full article →

Party Invitation!

March 2, 2009

For those of you who are in Stockholm on Wednesday (March 4), we’re throwing a creatives party at Collage (Ingemar Bergmans gata 2, behind Riche) 21.00-01.00. One of the pieces for the Friday night art exhibition at Berns will be created live at the party by you and the artist, my co-host Daniel Jouseff. Drinks [...]

0 comments Read the full article →

I Have Recruited.

February 26, 2009

My new project has now made its first hire. And I think it is one that will surprise you. He (it’s a he) is an amazing creative who will take lead on concept development. He is very bad with computers, slightly mad, and one of the most interesting minds I’ve met. His business card will [...]

1 comment Read the full article →

Six Categories of Advertising Greatness

September 3, 2008

I recently read about a study from 1999 where the Israeli research team had studied 200 highly regarded advertisments – ads that were all finalists and winners in top advertising competitions. When analyzing these ads, they realized that most of them (89%) could be categorized into one of 6 different categories or templates (example: “Extreme [...]

1 comment Read the full article →

The Beautiful Fashion Tale Magazine

August 28, 2008

I really like the new Fashion Tale Magazine. Beautiful photography, interesting models, superb fashion sense all around. They also have the entire thing on the web for your browsing pleasure. Beautiful work, and hats of to Creative Director Carl Wahlström and Art Director Hanna Hedman. (I capitalized their titles on purpose).

1 comment Read the full article →

Cannes 2008 Day 2: Inspiration

June 17, 2008

Identity Works were enjoying the perks of Cannes yesterday. (In the pics: Creative Director Helena, Chairman of The Board Johan, CEO Catarina and… me! Design is also a hot topic in Cannes as it has it’s own category for the first time in Cannes Lions history. After running into several people eager to discuss branding [...]

1 comment Read the full article →

Friday Night in a Tie!

February 16, 2008

Okey, so Friday night started out with me getting treated to dinner by one of my suppliers and good friends who came over and cooked for me. I pulled out some amazing wines and we dug in. This obviously got us in the mood, and we invited a bunch of people over for drinks. Among [...]

0 comments Read the full article →

Quote of The Day

February 11, 2008

“I came at least twice just browsing your blog. That shit is ridiculous”.– New York Creative Director on the quality of the Swedish gene-pool.

0 comments Read the full article →