creativity

The Most Dangerous Politician in The United States?

June 22, 2009

One of the most dangerous politicians in the United States – that’s what CNET calls Obama’s Vice President Joe Biden. What they are talking about is Biden’s relentless attacks on internet liberty, and the threat that he thereby poses to the evolution of technology. Now that the dust has settled and we have sobered up [...]

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Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

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Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music.

December 29, 2008

I’ve given some thought to Spotify over the past few days, and here are some of my thoughts. Perhaps I’m wrong and Spotify has gone social after all. But not in the spheres where I move and socialize. And I have tried to spark some collaboration and social behavior without success. These thoughts build upon [...]

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Death By LEGO

October 26, 2008

Image via Wikipedia I know that these are not new clips or anything, but they prove an interesting point. With “LEGO for adults”, a product that was originally intended for children expands its audience into a new category. It fascinates us to see what some incredibly creative people have put together using LEGO, and it [...]

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Six Categories of Advertising Greatness

September 3, 2008

I recently read about a study from 1999 where the Israeli research team had studied 200 highly regarded advertisments – ads that were all finalists and winners in top advertising competitions. When analyzing these ads, they realized that most of them (89%) could be categorized into one of 6 different categories or templates (example: “Extreme [...]

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Chief Innovation Officer Anna Sävenstedt To Aftonbladet

August 19, 2008

Organization of creativity and innovation is one of my favorite topics. I haven’t written about it much here, but I actually wrote my masters thesis on the subject for my M.Sc. in Media Technology back in 2003. More advanced organizational principles and technological aids for innovation are rare in the media industry, at least in [...]

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Do Not Disturb The Napping Strategist!

June 29, 2008

When cleaning up my appartment I found an issue of Wired that I bought at some point but never read. Anyway, in it I found conclusive evidence for the benefits of my powernap habit: Since stress moves focus to our amygdala (lizzard brain) and shuts down other parts of the brain where analysis, creativity and [...]

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Why Planning Sucks

April 21, 2008

“If I would have listened to the marketplace, I would have built a faster and cheaper horse.” Not such a bad mind – that Henry Ford character. The Henry Ford quote also tells us a bit about planning. It tells us that planning is a creative process – a process where you don’t just ask, [...]

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Z-Cards Everywhere

April 10, 2008

Z-Card. They now have my attention. Just today I’ve received direct marketing by regular mail, I’ve seen their ad in Resumé, I’ve gotten an e-mail from them and something else that I don’t even remember. Omni-presence works. They have my attention, but not so much my interest. They sort of have my involvement in this [...]

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Donny Deutsch on Fear of Failure

March 17, 2008

When picking up advertising executive Donny Deutsch’s business book/biography “Often Wrong, Never in Doubt” I was a bit skeptical. The guy on the cover looked… well… cheesy. And the title, I mean, isn’t it a bit smug to name a book like that? Anyway, I must say that this far the book has exceeded my [...]

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This One Might Stick

March 4, 2008

Today’s newspaper contained a quote by the artist and silver sculptor Sebastian Schildt: “Violence comes from lack of creativity”. Wow.

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The Honda Problem Playground

February 11, 2008

I like something about this film. It’s got a compelling message, a great tonality and a nice execution. I’m not as keen on the actual things they build (watch the film and you’ll see what I mean). It feels like they ran out of creativity just there. I always talk about how you don’t buy [...]

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Bad Apple Body Language

December 20, 2007

When I work, my mantra is “create a congruent brand persona”. Part of that persona is made up of brand body language. By that I mean that what is communicated in all ways has to be congruent with how the brand ACTS. Enter Apple. The recent display of Apple body language in closing down Think [...]

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