creativity

Six Categories of Advertising Greatness

September 3, 2008

I recently read about a study from 1999 where the Israeli research team had studied 200 highly regarded advertisments – ads that were all finalists and winners in top advertising competitions. When analyzing these ads, they realized that most of them (89%) could be categorized into one of 6 different categories or templates (example: “Extreme [...]

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Chief Innovation Officer Anna Sävenstedt To Aftonbladet

August 19, 2008

Organization of creativity and innovation is one of my favorite topics. I haven’t written about it much here, but I actually wrote my masters thesis on the subject for my M.Sc. in Media Technology back in 2003. More advanced organizational principles and technological aids for innovation are rare in the media industry, at least in [...]

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Do Not Disturb The Napping Strategist!

June 29, 2008

When cleaning up my appartment I found an issue of Wired that I bought at some point but never read. Anyway, in it I found conclusive evidence for the benefits of my powernap habit: Since stress moves focus to our amygdala (lizzard brain) and shuts down other parts of the brain where analysis, creativity and [...]

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Why Planning Sucks

April 21, 2008

“If I would have listened to the marketplace, I would have built a faster and cheaper horse.” Not such a bad mind – that Henry Ford character. The Henry Ford quote also tells us a bit about planning. It tells us that planning is a creative process – a process where you don’t just ask, [...]

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Z-Cards Everywhere

April 10, 2008

Z-Card. They now have my attention. Just today I’ve received direct marketing by regular mail, I’ve seen their ad in Resumé, I’ve gotten an e-mail from them and something else that I don’t even remember. Omni-presence works. They have my attention, but not so much my interest. They sort of have my involvement in this [...]

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